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Trebor unveils Cash in a Flash promotion

John Wood ·

Trebor has unveiled a new consumer promotion to capture shoppers’ attention in store and help drive sales for retailers.

Trebor ‘Cash in a Flash’ is live from July 29th and is being activated exclusively in the convenience channel via bespoke point-of-sale materials.

Available across the complete range of Trebor products, the off-pack promotion offers consumers the chance to win by purchasing any Trebor product and sharing a snap of the pack on the promotion’s website.

More than 1,000 cash prizes are up for grabs on the spot, including £1,000 cash, with winners guaranteed every day.

Amy Lucas, brand manager for Trebor UK at Mondelēz International, said: “We know 50% of mint purchases are made on impulse, so product visibility is absolutely key to sales success. Our ‘Cash in a Flash’ promotion will help create a buzz in-store and drive incremental sales for retailers.

“The top three best-selling candy singles in Independents and Symbol stores are Trebor packs – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint – so it’s important we lead the category in supporting retailers with fun and rewarding promotions to continue to drive mints sales.”

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Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East Midlands132.3882.90140.96129.04
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
South East132.9759.90141.37129.82
South West132.33140.93128.95
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

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