Forecourt Trader - 30 years at the heart of the fuel retailing community

Fentimans introduces light soft drink range

John Wood ·

Fentimans, the botanical drinks maker, is launching a new light soft drinks range, to better meet the needs of a growing audience seeking reduced calories in premium soft drinks.

The ‘light’ range includes a lower calorie version of its Rose Lemonade, plus Gently Sparkling Elderflower and Sparkling Raspberry.

The drinks have been created by adopting the same botanical brewing method Fentimans have been using for over 100 years, where milled ginger root and selected botanicals are fermented for seven days.

The new recipe for the Fentimans ‘light’ soft drink range contains no artificial sweeteners. Each drink contains less than 60 calories per bottle, while sugar has been reduced to 4.8g per 100ml.

Fentimans marketing director Andrew Jackson commented: “We know that a growing number of our audience are increasingly looking for great tasting ‘light’ drinks with fewer calories. At Fentimans, great flavour is our number one objective, so we have worked long and hard on the new recipes to ensure we can deliver a lighter option of our classic drinks, with absolutely no compromise on flavour.”

The new Fentimans ‘light’ range will be launched in a new 250ml bottle – available in both a single and four-pack formats, and the launch of Fentimans Light will be supported by print advertising, sampling, digital and instore activation.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 2 September 2019
RegionDieselLPGSuper ULUL
East132.3563.90140.80128.93
East Midlands132.1271.23141.73128.82
London131.70142.12129.26
North East130.66140.60128.17
North West131.39140.18128.47
Northern Ireland129.03134.10126.35
Scotland131.70139.60128.79
South East132.7358.90141.28129.68
South West131.9563.90140.12128.70
Wales130.9855.70137.19127.82
West Midlands131.6066.90140.32129.05
Yorkshire & Humber131.2384.90140.57128.52

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?