Forecourt Trader - 30 years at the heart of the fuel retailing community

KP Snacks invests £1m in Hula Hoops Flavarings promotions

John Wood ·

KP Snacks has announced it will be investing £1m in the promotion of Hula Hoops Flavarings this autumn.

Following on from the ‘Bigger, Bolder, More Irresistible’ TV advertising campaign earlier in the year, the new campaign carries the strapline ‘Massive Rings, Mahooosive Flavour’ to highlight the brand’s flavours.

Out of home advertisements will run on bus stops, print billboards and digital billboards from 26th August to 3rd November with digital TV advertising featuring on ITV Hub, C4 On Demand and Sky Media from 9th September to 20th October.

Kevin McNair, marketing director, said: “After the success of the Flavarings campaign in driving sales for retailers earlier this year, we want to launch a second wave of activity which will continue this momentum, and make Hula Hoops Flavarings a compelling choice for snackers across the UK.

“Hula Hoops are eaten by 1.9 million consumers every week, making them one of the most popular snacks on the market. This campaign will heighten the awareness of Hula Hoop Flavarings and drive category growth within the sharing sector.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East130.9367.90138.13126.75
East Midlands130.73139.73126.64
London130.73139.60127.04
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
Scotland130.6059.30137.24126.23
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
Wales129.84136.06125.42
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition