Forecourt Trader - 30 years at the heart of the fuel retailing community

KP Snacks invests £1m in Hula Hoops Flavarings promotions

John Wood ·

KP Snacks has announced it will be investing £1m in the promotion of Hula Hoops Flavarings this autumn.

Following on from the ‘Bigger, Bolder, More Irresistible’ TV advertising campaign earlier in the year, the new campaign carries the strapline ‘Massive Rings, Mahooosive Flavour’ to highlight the brand’s flavours.

Out of home advertisements will run on bus stops, print billboards and digital billboards from 26th August to 3rd November with digital TV advertising featuring on ITV Hub, C4 On Demand and Sky Media from 9th September to 20th October.

Kevin McNair, marketing director, said: “After the success of the Flavarings campaign in driving sales for retailers earlier this year, we want to launch a second wave of activity which will continue this momentum, and make Hula Hoops Flavarings a compelling choice for snackers across the UK.

“Hula Hoops are eaten by 1.9 million consumers every week, making them one of the most popular snacks on the market. This campaign will heighten the awareness of Hula Hoop Flavarings and drive category growth within the sharing sector.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East131.91139.09127.72
East Midlands131.7067.90141.05127.78
London131.23140.26128.23
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
Scotland131.5452.70138.78127.59
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
Wales130.6864.90135.93126.92
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

Most read

Amid all the political turmoil, do you feel as prepared as you can be for EU exit on October 31, deal or no deal?