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Burton’s Biscuit Co gives Jammie Dodgers a festive makeover

John Wood ·

Burton’s Biscuit Company is unveiling new, limited edition festive designs of its Jammie Dodgers.

The biscuits’ embossed ‘splat’ is making way for three seasonal designs – a stocking, a star and a Christmas tree – plus a festive-themed pack for maximum impact on-shelf.

The Jammie Dodgers seasonal special will be joined by limited edition festive packs of other Burton’s biscuit brands, available from mid-September.

The Maryland Cookies brand is having a festive makeover, becoming ‘Merryland’ on packs of Maryland Cookies 230g. They will join the ‘Merryland’ Mini Cookies Sharebox - a seasonal transformation Maryland Mini Cookies.

Burton’s is also bringing back its festive limited edition design on the Cathedral City Baked Bites Share Box.

“Seasonal biscuits are a major opportunity for retailers, worth £169m last year,” said Isabel Lydall, category and insights controller at Burton’s Biscuit Company.

“We’re enabling them to make the most of this opportunity by stocking a Christmas product range that caters for the three seasonal biscuit occasions: in-home treating, novelty and gifting. Merchandising by these key occasions will make life easier for shoppers, enabling retailers to capitalise on increased demand.

“We’re confident that our colourful, festive-themed packs will attract shoppers to the biscuit fixture at a time when they’re looking for seasonal variations of some of their best-loved brands.”

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Weekly retail fuel prices: 30 March 2020
RegionDieselLPGSuper ULUL
East118.96132.05114.52
East Midlands119.01131.46114.46
London119.6659.90134.71116.14
North East116.33131.57110.86
North West117.71131.66113.21
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West Midlands118.8857.90135.85114.78
Yorkshire & Humber117.69131.84113.09

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