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Burton’s Biscuit Co gives Jammie Dodgers a festive makeover

John Wood ·

Burton’s Biscuit Company is unveiling new, limited edition festive designs of its Jammie Dodgers.

The biscuits’ embossed ‘splat’ is making way for three seasonal designs – a stocking, a star and a Christmas tree – plus a festive-themed pack for maximum impact on-shelf.

The Jammie Dodgers seasonal special will be joined by limited edition festive packs of other Burton’s biscuit brands, available from mid-September.

The Maryland Cookies brand is having a festive makeover, becoming ‘Merryland’ on packs of Maryland Cookies 230g. They will join the ‘Merryland’ Mini Cookies Sharebox - a seasonal transformation Maryland Mini Cookies.

Burton’s is also bringing back its festive limited edition design on the Cathedral City Baked Bites Share Box.

“Seasonal biscuits are a major opportunity for retailers, worth £169m last year,” said Isabel Lydall, category and insights controller at Burton’s Biscuit Company.

“We’re enabling them to make the most of this opportunity by stocking a Christmas product range that caters for the three seasonal biscuit occasions: in-home treating, novelty and gifting. Merchandising by these key occasions will make life easier for shoppers, enabling retailers to capitalise on increased demand.

“We’re confident that our colourful, festive-themed packs will attract shoppers to the biscuit fixture at a time when they’re looking for seasonal variations of some of their best-loved brands.”

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Weekly retail fuel prices: 13 January 2020
RegionDieselLPGSuper ULUL
East133.36140.63128.51
East Midlands132.9085.90142.46128.30
London133.2164.57141.59128.81
North East131.51138.84126.57
North West132.01141.35127.57
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West Midlands132.74141.94128.15
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