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Burton’s Biscuit Co gives Jammie Dodgers a festive makeover

John Wood ·

Burton’s Biscuit Company is unveiling new, limited edition festive designs of its Jammie Dodgers.

The biscuits’ embossed ‘splat’ is making way for three seasonal designs – a stocking, a star and a Christmas tree – plus a festive-themed pack for maximum impact on-shelf.

The Jammie Dodgers seasonal special will be joined by limited edition festive packs of other Burton’s biscuit brands, available from mid-September.

The Maryland Cookies brand is having a festive makeover, becoming ‘Merryland’ on packs of Maryland Cookies 230g. They will join the ‘Merryland’ Mini Cookies Sharebox - a seasonal transformation Maryland Mini Cookies.

Burton’s is also bringing back its festive limited edition design on the Cathedral City Baked Bites Share Box.

“Seasonal biscuits are a major opportunity for retailers, worth £169m last year,” said Isabel Lydall, category and insights controller at Burton’s Biscuit Company.

“We’re enabling them to make the most of this opportunity by stocking a Christmas product range that caters for the three seasonal biscuit occasions: in-home treating, novelty and gifting. Merchandising by these key occasions will make life easier for shoppers, enabling retailers to capitalise on increased demand.

“We’re confident that our colourful, festive-themed packs will attract shoppers to the biscuit fixture at a time when they’re looking for seasonal variations of some of their best-loved brands.”

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Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East131.91139.09127.72
East Midlands131.7067.90141.05127.78
London131.23140.26128.23
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
Scotland131.5452.70138.78127.59
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
Wales130.6864.90135.93126.92
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

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