Forecourt Trader - 30 years at the heart of the fuel retailing community

Kepak Consumer Foods launches its first vegetarian burger

John Wood ·

Kepak Consumer Foods, owner of the Rustlers brand, is launching its first vegetarian burger.

The Rustlers Moroccan Vegetarian Burger (RRP £2.00), made with chickpea, grated carrot and coriander and served with mango chutney and a yoghurt and mint sauce, has been developed to drive penetration among younger shoppers.

Kepak believes its new vegetarian offering has the potential to generate more than £2m worth of incremental sales.

Adrian Lawlor, marketing and business development director at Kepak, said: “We are very excited about the category growth potential that this new launch offers. With a third of consumers actively seeking to introduce plant-based options into their diets, we feel that a brand as synonymous with taste and convenience, Rustlers can really bring something new to the market, with convenience and enjoyment considered key requirements by flexitarians.”

The product will be in market from the start of January and will be supported by a consumer PR, social media, shopper marketing and launch promotions to drive trial.

01772 688300

www.kepaktrade.co.uk

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 20 January 2020
RegionDieselLPGSuper ULUL
East133.4167.40141.10128.52
East Midlands132.93141.67128.44
London133.0565.90142.23128.80
North East131.55139.57126.67
North West132.1066.90140.54127.58
Northern Ireland129.82134.61125.46
Scotland132.65139.08127.50
South East133.80141.93129.03
South West132.9567.90139.13128.12
Wales132.1064.90137.03127.13
West Midlands132.7866.57142.07128.26
Yorkshire & Humber131.9963.90141.14127.34

Most read

As Brexit day finally arrives at the end of January, are you expecting any negative impact on your forecourt business through leaving the EU?

Digital Edition