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Urban Eat targets post-Veganuary luncher with three new products

John Wood ·

Sandwich brand Urban Eat is spicing up the food-to-go category with three new products targeting the post-Veganuary luncher.

Available to all accounts nationwide from the 27 January, the Core range will include a new addition, Sriracha Chicken Wrap, featuring chicken breast with a spicy sriracha mayo, carrot and ginger slaw and spinach in a spinach wrap. It is part of the Light Choice range and under 400 calories.

There are also two new additions to the Street range:

• Katsu Chicken Wrap – Southern fried chicken goujons with sweetcorn katsu slaw and spinach in a barmarked tortilla;

• Hoisin Mushroom Salad (Vegan) – Roasted mushrooms mixed in a hoisin sauce with spicy mixed grains, spinach and a sriracha dressing pot.

The additions see two new wraps join Urban Eat’s portfolio following consumer demand, with more than 40% of shoppers buying tortilla products on a weekly basis. The launch also includes the first salad offering as part of the brand’s Street range and aims to appeal to shoppers looking for world flavours in a cold option.

Wayne Greensmith, head of category marketing at Adelie Foods, commented: “As the UK’s number one sandwich brand, we know what sells. Our latest products tap into the hottest food trends and will give operators a point of difference.

“Our Street range is best enjoyed hot, but not all of our customers have heating facilities to hand, so we’ve taken that on board and introduced a salad variant. Our new flavours take into consideration the latest trend for spicy food as we aim to become the number one food-to-go provider. Spice is everywhere.”

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Weekly retail fuel prices: 18 May 2020
RegionDieselLPGSuper ULUL
East Midlands112.21122.26106.78
North East110.8763.90125.50105.36
North West111.4965.90121.74106.55
Northern Ireland108.30111.90101.84
South East113.30122.65108.11
South West112.20120.84106.51
West Midlands112.13125.92106.81
Yorkshire & Humber111.7057.70123.12106.23

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