A new range of KP nuts, the relaunch of the entire McVitie’s Digestives range and the extension of the Go Ahead portfolio are the highlights of a busy programme of activity planned by United Biscuits UK for the first two months of 2008.
Designed to appeal to younger adults who are prepared to pay more for a lightly seasoned nut, UBUK is introducing the Baked & Seasoned range to the KP nuts stable.
Available this month, the 100% baked range comprises three variants that contain no artificial colours or flavours. They are Thai sweet chilli 160g (rrp £1.35) and 50g (rrp 65p); sea salt & black pepper 160g (rrp £1.35); and lime & coriander 160g (rrp £1.35).
Meanwhile, the entire Digestives range will undergo a relaunch in February and will even go ’Mini’ to capitalise on the success of the existing Minis range which is the fastest-growing children’s snack brand. UBUK is also responding to growing consumer demands for biscuits and snacks that contain the purest ingredients by launching its first dedicated organic range, McVitie’s Yumbles. And watch out for changes to the Go Ahead range too.
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