Harvest Energy, which opened its ninth branded site just before Christmas and will be opening its 10th shortly, will be hard to miss at this year’s International Forecourt & Fuel Equipment Exhibition (IFFE). That’s because the oil company

is sponsoring the entrance to the show and will have a high-profile stand featuring a mini forecourt.

Harvest Energy’s ninth branded site is Sectorsure’s Park Service Station in Finsbury Park, London, while its 10th is one in the Midlands.

The company’s head of sales and logistics Simon Davis, says their proposition is a proven success: "Every site that has switched to the Harvest Energy brand has seen its fuel volumes increase."

Meanwhile, other big-name exhibitors at this year’s IFFE include Car Wash UK, Experian Catalist, Convenience Distribution Group, Dresser Wayne, Garage Watch, GB Oils, Gilbarco Veeder-Root, Gulf, Pace and Wilcomatic.

For those forecourt operators wanting to expand the shop side of their business, the Convenience Retailing Show will be right next door to IFFE. Here visitors can catch up with the likes of Allied Bakeries, Bobby’s Foods, Boost Drinks Ginsters, Pork Farms, Unilever, Walkers Snacks and Warburtons. IFFE takes place at the Birmingham NEC from March 21-24. To register for tickets, log onto www.forecourtshow.com.