Britvic and PepsiCo UK are aiming to shake up the on-the-go drinks market with the biggest pack innovation in 15 years. In April, Britvic will launch a new range of 600ml PET bottles across its carbonates range a first for the UK supported by a £5m marketing campaign. The new bottle format will offer consumers better value for money while providing retailers with a great profit opportunity. It will be available across the no and low-sugar variants of Britvic’s carbonates range including Pepsi Max, Diet Pepsi, 7Up Free, and Tango, replacing the current 500ml no suger and low sugar range.
0845 7581781
www.britvic.com
No comments yet