In response to the increasingly restrictive laws governing the marketing and display of tobacco products, HL Display has devised a simple merchandising solution that it says maximises the value of the cigarette pack as a tool for brand awareness.

The spring-feed OPT-Box is designed to display standard packets of 20 cigarettes and is available in four lengths to suit different shelf depths. Each unit is fixed to existing shelves using front and back clipstrips.

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