Kraft Foods is launching a mint version of its popular Cadbury Dairy Milk (CDM) Bubbly. The new bar has a thin layer of mint creme on top of aerated bubbly milk chocolate.
CDM senior brand manager at Kraft Foods, Benazir Barlet-Batada, said: "This fun new variant stays true to the CDM values of high quality and a wonderful taste experience. The consumer response to both the CDM Bubbly tablet and Bubbly Mini single has been overwhelmingly positive and we see this new line as a further opportunity to help retailers boost sales, particularly among female shoppers."
The launch is being supported as part of the overall CDM brand activity, with a £2m marketing campaign which includes TV advertising.
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www.cadbury.co.uk
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