United Biscuits is relaunching its McVitie’s brand backed by a £12m multi-media campaign. All its sweet biscuits now come under the McVitie’s name, while savouries are branded Jacob’s.
United Biscuits is relaunching its McVitie’s brand backed by a £12m multi-media campaign. All its sweet biscuits now come under the McVitie’s name, while savouries are branded Jacob’s.
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