The Chyp Retail Alliance – a body that will advise retailers on installing and using chip and pin technology – has been launched by Consult Hyperion, Strategy Partners UK and Business Strategy Group (USA).

The newly formed alliance will initially focus on providing independent advice on retail systems and retail operations during the transition to chip and pin. Later it will broaden its approach to include all aspects of digital money.

“The Chyp Retail Alliance provides consultancy to ensure that retailers understand the key issues around the transition to chip and pin, and importantly, how they will affect operational businesses,” said Dave Birch, director, Consult Hyperion.

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