Forecourt Trader - 30 years at the heart of the fuel retailing community

Harvest is back with a competitive dealer offer

Harvest Energy is back on the dealer trail following an 18 month review, and is supplying fuel at better prices than its major competitors, according to Ian Woodcock, the company's head of retail and branded wholesale, speaking at last month's Forecourt Show in Birmingham.

"The review probably took longer than it should have done which gave a mixed message to both prospects and our customers," he agreed. As a result of the review, the head office team of 40 has been split, with Simon Davis, head of sales and logistics, now focusing on commercial and non-branded contracts, such as the supply of Petrogas' Applegreen sites, and the new deal supplying Murco dealers on behalf of MFG; as well as the unmanned sub-brand Breeze (see page 22).

Woodcock, who spent 29 years with Total/Fina, is driving dealer business with a new team under the Harvest Retail banner, as well as developing the relationship with Spar, to encourage more retailers to sell Spar-branded fuel: "It gives us good potential. Where a dealer already has a Spar-branded store they have the opportunity to expand the shop offer onto the forecourt. If it's a small CTN site then the Harvest brand is more appropriate.

"The key message we came to the show with is that our dealers are charging the lowest retail prices. They charge less, because we cost less."

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 2 September 2019
RegionDieselLPGSuper ULUL
East132.3563.90140.80128.93
East Midlands132.1271.23141.73128.82
London131.70142.12129.26
North East130.66140.60128.17
North West131.39140.18128.47
Northern Ireland129.03134.10126.35
Scotland131.70139.60128.79
South East132.7358.90141.28129.68
South West131.9563.90140.12128.70
Wales130.9855.70137.19127.82
West Midlands131.6066.90140.32129.05
Yorkshire & Humber131.2384.90140.57128.52

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?