Maynards Bassetts Wine Gums are now available in a new 30% Less Sugar variant. Brand owner Mondelez says that by displaying the new Wine Gums alongside core packs, retailers can enhance their current confectionery offering by satisfying their shoppers’ demand for lower-sugar sweets. With approximately 19g less sugar per 100g, the new sweets come in 130g bags, rrp £1.32. The launch is backed by pos material.
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