As part of Cadbury Heroes’ 20th anniversary celebrations, Mondelez International has donated more than 150,000 products, including Cadbury Heroes, Cadbury Dairy Milk and Oreos to FareShare, the UK’s largest charity fighting hunger and food waste.
The donated products will be distributed across FareShare’s network of over 11,000 charities and community groups.
Mondelez International is also calling on Brits to become ‘Food Heroes’ by donating or volunteering their time to FareShare.
Aislinn Campbell, brand manager for Cadbury Heroes, said: “Christmas has always been about generosity, and we hope that we can bring some joy to those in need at this special time of year.
“FareShare plays such an important role, preventing food waste and redistributing it to those that need it most. Unfortunately, it’s a sad reality that this role is more important than ever with an increasing number of people struggling to make ends meet and we’d urge as many people as possible to become a ‘Food Hero’ to help the most vulnerable people in our society and spread some generosity to those that may be struggling.”
Alyson Walsh, commercial director at Fareshare, said: “A treat makes life feel just that little bit sweeter for someone who is struggling and working with organisations such as Mondelez really helps us ensure the UK’s most vulnerable people have the best Christmas possible.”