Countlines are big business for convenience stores - worth £243m, and accounting for some 30% of UK chocolate countline sales.

By offering consumers a chocolate bar that they can enjoy on the go, brand manufacturer Kraft says the new 35g countline will enable retailers to cash in on the joint success of Toblerone Fruit & Nut and the countline sector.

The bars come in shelf-ready display packs of 36 and are available pricemarked at the recommended retail price of 38p.

With strong packaging to help make it stand out on the shelf, Toblerone Fruit & Nut 35g will also be supported by a variety of eye-catching in-store POS solutions.

Celebrate the launch with Kraft by entering to win £250-worth of the new bars.

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