FT KP Discos Salt & Vinegar Crisps 70g PMP

KP Snacks adds Discos brand to its £1 price-marked pack range


KP Snacks has announced that its Discos snack brand will be added to its £1 price-marked pack (PMP) range with the launch of Discos Salt & Vinegar £1 PMP (70g).

FT Oreo Lady Gaga

Oreo introduces pack makeover inspired by Lady Gaga’s Chromatica album


Mondelēz International has given its classic blue Oreo Original pack a makeover inspired by the 2020 album, Chromatica, in a new collaboration with singer Lady Gaga.

Walkers Flamin Hot 32g

Flamin’ Hot flavour joins the range of Walkers potato crisps


Walkers is introducing a new Flamin’ Hot flavour across its core potato crisps range, rolling out from Monday 18 January.

Walkers Max KFC Zinger

Walkers Max teams up with KFC to launch two new flavours


Walkers Max is teaming up with the fried chicken restaurant KFC to launch two signature flavours, Walkers Max Kentucky Fried Chicken and Walkers Max Double Crunch Zinger

FT Quavers

Quavers brings back Prawn Cocktail and Salt & Vinegar to its line-up of flavours


Walkers’ snack brand Quavers is bringing back two flavours to its line-up – Prawn Cocktail and Salt & Vinegar.

FT McVitie's Digestives Fully Coated

McVitie’s extends into special treats sub-category with Fully Coated range


Pladis is extending its McVitie’s brand into the special treats sub-category with the launch of its new, premium Fully Coated collection.

FT McCoys Fire Pit

McCoy’s get all fired up

2020-12-21T15:47:00+00:00By Tracy West

Popular ridged crisps brand McCoy’s is getting a new year boost with the launch of three new flavours under the Fire Pit sub-brand.

FT Alpen light bars

​ Weetabix Food Company launches a new variant of its Alpen Light bars


Weetabix Food Company is adding a new variant to its Alpen Light bars range.

FT Tyrrells ad

KP Snacks launches campaign to support its Tyrrells range


KP Snacks has announced that it will be supporting its Tyrrells range with a £1.5m marketing investment ahead of the Christmas period.

FT - healthy snacking Nov 2020

In great shape - focus on healthy snacking

2020-11-25T17:31:00+00:00By Tracy West

We’re in the middle of another lockdown and that means more people spending more time at home.

FT McVitie's ad

Pladis launches £3m masterbrand campaign for McVitie’s


Snacking company Pladis has just launched a £3m masterbrand campaign, ‘Too Good Not to Share’, for its McVitie’s brand.