FT McVitie's Digestives Fully Coated

McVitie’s extends into special treats sub-category with Fully Coated range

2021-01-08T11:32:00+00:00By

Pladis is extending its McVitie’s brand into the special treats sub-category with the launch of its new, premium Fully Coated collection.

FT McCoys Fire Pit

McCoy’s get all fired up

2020-12-21T15:47:00+00:00By Tracy West

Popular ridged crisps brand McCoy’s is getting a new year boost with the launch of three new flavours under the Fire Pit sub-brand.

FT Alpen light bars

​ Weetabix Food Company launches a new variant of its Alpen Light bars

2020-12-03T13:55:00+00:00By

Weetabix Food Company is adding a new variant to its Alpen Light bars range.

FT Tyrrells ad

KP Snacks launches campaign to support its Tyrrells range

2020-11-30T10:43:00+00:00By

KP Snacks has announced that it will be supporting its Tyrrells range with a £1.5m marketing investment ahead of the Christmas period.

FT - healthy snacking Nov 2020

In great shape - focus on healthy snacking

2020-11-25T17:31:00+00:00By Tracy West

We’re in the middle of another lockdown and that means more people spending more time at home.

FT McVitie's ad

Pladis launches £3m masterbrand campaign for McVitie’s

2020-11-23T12:37:00+00:00By

Snacking company Pladis has just launched a £3m masterbrand campaign, ‘Too Good Not to Share’, for its McVitie’s brand.

FT Ginsters Vegan Mexican Chilli Empanada

Ginsters adds to vegan range with empanada containing Pulled Oats

2020-11-18T16:36:00+00:00By

Ginsters has supplemented its savoury snacks and meat-free offer by launching a vegan empanada containing Pulled Oats, a plant-based ingredient brand-new to UK savoury pastry aisles.

Urban Eats Pigs in Blankets

Urban Eat brings back three limited-edition sandwiches for the festive period

2020-11-09T09:00:00+00:00By

Sandwich brand Urban Eat has announced it is bringing back three limited edition, festive favourites for the Christmas period; Turkey, Bacon & Cranberry; Vegan Feast; and a Pigs Under Blankets panini. The sandwiches will be available in out of home and convenience until 23 December.

FT KP Snacks_Popchips_Salt & Vinegar

KP Snacks unveils new pack design across its Popchips range

2020-10-30T10:10:00+00:00By

KP Snacks has reduced the packaging on its Popchips portfolio by 23 tonnes per year and unveilled a new pack design across the range.

FT Walkesr sausage roll crisps

Walkers unveils festive limited-edition Power of Sausage Roll crisps

2020-10-23T16:00:00+01:00By

Walkers is launching a festive limited-edition Power of Sausage Roll flavour during the Christmas period, in partnership with LadBaby and the Trussell Trust.

FT Symington's Naked Slurp Loud & Proud ad

Hot snack brand Naked launches its biggest consumer marketing campaign

2020-09-28T01:00:00+01:00By

Instant hot snack brand Naked has launched its biggest consumer marketing campaign this week: Slurp Loud & Proud.