FT McVitie's Digestives Fully Coated

McVitie’s extends into special treats sub-category with Fully Coated range


Pladis is extending its McVitie’s brand into the special treats sub-category with the launch of its new, premium Fully Coated collection.

FT McCoys Fire Pit

McCoy’s get all fired up

2020-12-21T15:47:00+00:00By Tracy West

Popular ridged crisps brand McCoy’s is getting a new year boost with the launch of three new flavours under the Fire Pit sub-brand.

FT Alpen light bars

​ Weetabix Food Company launches a new variant of its Alpen Light bars


Weetabix Food Company is adding a new variant to its Alpen Light bars range.

FT Tyrrells ad

KP Snacks launches campaign to support its Tyrrells range


KP Snacks has announced that it will be supporting its Tyrrells range with a £1.5m marketing investment ahead of the Christmas period.

FT - healthy snacking Nov 2020

In great shape - focus on healthy snacking

2020-11-25T17:31:00+00:00By Tracy West

We’re in the middle of another lockdown and that means more people spending more time at home.

FT McVitie's ad

Pladis launches £3m masterbrand campaign for McVitie’s


Snacking company Pladis has just launched a £3m masterbrand campaign, ‘Too Good Not to Share’, for its McVitie’s brand.

FT Ginsters Vegan Mexican Chilli Empanada

Ginsters adds to vegan range with empanada containing Pulled Oats


Ginsters has supplemented its savoury snacks and meat-free offer by launching a vegan empanada containing Pulled Oats, a plant-based ingredient brand-new to UK savoury pastry aisles.

Urban Eats Pigs in Blankets

Urban Eat brings back three limited-edition sandwiches for the festive period


Sandwich brand Urban Eat has announced it is bringing back three limited edition, festive favourites for the Christmas period; Turkey, Bacon & Cranberry; Vegan Feast; and a Pigs Under Blankets panini. The sandwiches will be available in out of home and convenience until 23 December.

FT KP Snacks_Popchips_Salt & Vinegar

KP Snacks unveils new pack design across its Popchips range


KP Snacks has reduced the packaging on its Popchips portfolio by 23 tonnes per year and unveilled a new pack design across the range.

FT Walkesr sausage roll crisps

Walkers unveils festive limited-edition Power of Sausage Roll crisps


Walkers is launching a festive limited-edition Power of Sausage Roll flavour during the Christmas period, in partnership with LadBaby and the Trussell Trust.

FT Symington's Naked Slurp Loud & Proud ad

Hot snack brand Naked launches its biggest consumer marketing campaign


Instant hot snack brand Naked has launched its biggest consumer marketing campaign this week: Slurp Loud & Proud.