Pladis is extending its McVitie’s brand into the special treats sub-category with the launch of its new, premium Fully Coated collection.
Popular ridged crisps brand McCoy’s is getting a new year boost with the launch of three new flavours under the Fire Pit sub-brand.
Weetabix Food Company is adding a new variant to its Alpen Light bars range.
KP Snacks has announced that it will be supporting its Tyrrells range with a £1.5m marketing investment ahead of the Christmas period.
We’re in the middle of another lockdown and that means more people spending more time at home.
Snacking company Pladis has just launched a £3m masterbrand campaign, ‘Too Good Not to Share’, for its McVitie’s brand.
Ginsters has supplemented its savoury snacks and meat-free offer by launching a vegan empanada containing Pulled Oats, a plant-based ingredient brand-new to UK savoury pastry aisles.
Sandwich brand Urban Eat has announced it is bringing back three limited edition, festive favourites for the Christmas period; Turkey, Bacon & Cranberry; Vegan Feast; and a Pigs Under Blankets panini. The sandwiches will be available in out of home and convenience until 23 December.
KP Snacks has reduced the packaging on its Popchips portfolio by 23 tonnes per year and unveilled a new pack design across the range.
Walkers is launching a festive limited-edition Power of Sausage Roll flavour during the Christmas period, in partnership with LadBaby and the Trussell Trust.