McVitie’s extends into special treats sub-category with Fully Coated range
Pladis is extending its McVitie’s brand into the special treats sub-category with the launch of its new, premium Fully Coated collection.
McCoy’s get all fired up
Popular ridged crisps brand McCoy’s is getting a new year boost with the launch of three new flavours under the Fire Pit sub-brand.
Weetabix Food Company launches a new variant of its Alpen Light bars
Weetabix Food Company is adding a new variant to its Alpen Light bars range.
KP Snacks launches campaign to support its Tyrrells range
KP Snacks has announced that it will be supporting its Tyrrells range with a £1.5m marketing investment ahead of the Christmas period.
In great shape - focus on healthy snacking
We’re in the middle of another lockdown and that means more people spending more time at home.
Pladis launches £3m masterbrand campaign for McVitie’s
Snacking company Pladis has just launched a £3m masterbrand campaign, ‘Too Good Not to Share’, for its McVitie’s brand.
Ginsters adds to vegan range with empanada containing Pulled Oats
Ginsters has supplemented its savoury snacks and meat-free offer by launching a vegan empanada containing Pulled Oats, a plant-based ingredient brand-new to UK savoury pastry aisles.
Urban Eat brings back three limited-edition sandwiches for the festive period
Sandwich brand Urban Eat has announced it is bringing back three limited edition, festive favourites for the Christmas period; Turkey, Bacon & Cranberry; Vegan Feast; and a Pigs Under Blankets panini. The sandwiches will be available in out of home and convenience until 23 December.
KP Snacks unveils new pack design across its Popchips range
KP Snacks has reduced the packaging on its Popchips portfolio by 23 tonnes per year and unveilled a new pack design across the range.
Walkers unveils festive limited-edition Power of Sausage Roll crisps
Walkers is launching a festive limited-edition Power of Sausage Roll flavour during the Christmas period, in partnership with LadBaby and the Trussell Trust.
Hot snack brand Naked launches its biggest consumer marketing campaign
Instant hot snack brand Naked has launched its biggest consumer marketing campaign this week: Slurp Loud & Proud.
KP Snacks drives impulse purchases with three new PMPs
KP Snacks has added to its £1 price-marked-pack range with three new products, designed to “drive impulse purchases and excite shoppers” with familiar and well-loved brands.