Mini Cheddars

Pladis has added new limited editions to its £82m Jacob’s Mini Cheddars brand (Nielsen data).

Baked with real cheese, new Jacob’s Cheesy Specials come in Smoked Cheddar and Cheddar & Roasted Tomato flavours.

Pladis expects the new products to appeal to younger shoppers seeking bold, trending flavours – which will drive incremental sales.

The launch follows a strong track record of successful flavour additions to the Jacob’s Mini Cheddars line-up, with the brand’s limited-edition launches having brought in an additional £13.1m in sales over the past three years alone (Nielsen).

Both flavours are already available in Tesco, in multipacks of six x 23g bags (rrp £1.75), while Smoked Cheddar will be launching in a 90g £1.25 price-marked pack for independent retailers. The range will roll out more widely nationwide across multiple grocery, convenience and wholesale from April.