Pernod Ricard reckons there’s a £15.5m sales opportunity in the premium wine and spirits category this Christmas, that’s there for the convenience sector’s taking. The company is urging retailers to give better visibility to premium products so they can win back sales from the grocery multiples. Pernod Ricard is investing ...
Mast-Jaegermeister UK has launched Jägermeister Cold Brew Coffee in the UK across the on- and off-trade nationwide. It is a global line extension for the brand, which is also launching in the US in coming months.
Funkin Cocktails, the fruit purée and cocktail mixer company, is supporting its recently launched Nitro Canned Cocktails with a £1m nationwide advertising campaign.
Accolade Wines is introducing a new varietal to its best-selling Echo Falls portfolio with the launch of Malb-Echo Falls.
Treasury Wine Estates (TWE) has announced that it is launching its first multi-country of origin wine range, Squealing Pig, into the UK market.
Wolf Blass – the official wine partner of the ICC Cricket World Cup 2019 – is gearing up for a summer of sport.