Embassy Signature Gold SKS BTO 3D

Gold Superkings join Imperial’s Embassy Signature Range


Imperial Tobacco has announced a range extension for Embassy Signature with the launch of its new Gold Superkings variant to help retailers cater for shoppers looking for ”premium products at a great price”.

FT - Food & drinks to go

Down but not out - focus on food and drinks to go

2020-11-25T17:45:00+00:00By Tracy West

This year has been like no other in many ways, thanks to the Covid-19 pandemic, not least of all for food-to-go sales.

FT CCEP PMPs line up

CCEP reduces price points on selected 500ml PMPs for limited period


Coca-Cola European Partners (CCEP) has reduced the recommended price points for some of its 500ml bottle price-marked packs (PMPs) for a limited period of time, and says it is trying to help convenience retailers drive sales of on-the-go formats and tap into the consumer demand for value.

FT - Coca-Cola festive packs

Return of CCEP’s special-edition festive packs


Coca-Cola European Partners (CCEP) kicks off its annual Coca-Cola Christmas countdown this month with the return of its special edition take-home festive packs.

FT - Weetabix on the go Strikethrough KV

Weetabix On The Go drives impulse purchases with new PMPs


Breakfast drinkg Weetabix On The Go has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category.

FT Britvic production line

Britvic signs new 20-year franchise bottling agreement with PepsiCo


Britvic has reached agreement with PepsiCo for a new and exclusive 20-year franchise bottling agreement in Great Britain for the production, distribution, marketing and sales of its carbonated soft drink brands - including Pepsi, 7UP and Mountain Dew.

FT Monster Energy Halo partnership

Monster Energy forms partnership with Microsoft’s 2021 Halo Infinite game


Monster Energy has announced a new gaming partnership with Microsoft’s 2021 Halo Infinite game, to help retailers tap into energy drinkers’ appetite for gaming.

FT Red Bull Air Mail campaign 4-pack

Red Bull launches on-pack promotion aiming to grow energy drink category


Red Bull has launched its latest campaign, Red Bull Air Mail, an on-pack promotion featuring on Red Bull Energy Drink 250ml 4-packs from October in the impulse channel, launching to wider grocery in November.

Boost-ChooseNow-TVC-StillShot 2

Boost back on TV with ‘biggest ever’ marketing campaign


Boost Drinks has launched a £1.2m ‘Choose Now’ marketing campaign alongside a complete brand refresh.

Tropicana Plus 750ml range

Tropicana launches new ‘Lean’ range and overhauls functional juices


Chilled fruit juice brand Tropicana is launching a new range of juice drinks to offer wider choice to consumers - Tropicana Lean – containing 40% less sugar and 40% less calories. 

FT 20-07- Monster POS 780x520

Monster simulator promotion launched by CCEP


Coca-Cola European Partners has unveiled a new promotion to support its Monster Energy range, giving gaming enthusiasts the chance to win a Monster-branded racing simulator.