Gold Superkings join Imperial’s Embassy Signature Range
Imperial Tobacco has announced a range extension for Embassy Signature with the launch of its new Gold Superkings variant to help retailers cater for shoppers looking for ”premium products at a great price”.
Down but not out - focus on food and drinks to go
This year has been like no other in many ways, thanks to the Covid-19 pandemic, not least of all for food-to-go sales.
CCEP reduces price points on selected 500ml PMPs for limited period
Coca-Cola European Partners (CCEP) has reduced the recommended price points for some of its 500ml bottle price-marked packs (PMPs) for a limited period of time, and says it is trying to help convenience retailers drive sales of on-the-go formats and tap into the consumer demand for value.
Return of CCEP’s special-edition festive packs
Coca-Cola European Partners (CCEP) kicks off its annual Coca-Cola Christmas countdown this month with the return of its special edition take-home festive packs.
Weetabix On The Go drives impulse purchases with new PMPs
Breakfast drinkg Weetabix On The Go has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category.
Britvic signs new 20-year franchise bottling agreement with PepsiCo
Britvic has reached agreement with PepsiCo for a new and exclusive 20-year franchise bottling agreement in Great Britain for the production, distribution, marketing and sales of its carbonated soft drink brands - including Pepsi, 7UP and Mountain Dew.
Monster Energy forms partnership with Microsoft’s 2021 Halo Infinite game
Monster Energy has announced a new gaming partnership with Microsoft’s 2021 Halo Infinite game, to help retailers tap into energy drinkers’ appetite for gaming.
Red Bull launches on-pack promotion aiming to grow energy drink category
Red Bull has launched its latest campaign, Red Bull Air Mail, an on-pack promotion featuring on Red Bull Energy Drink 250ml 4-packs from October in the impulse channel, launching to wider grocery in November.
Boost back on TV with ‘biggest ever’ marketing campaign
Boost Drinks has launched a £1.2m ‘Choose Now’ marketing campaign alongside a complete brand refresh.
Tropicana launches new ‘Lean’ range and overhauls functional juices
Chilled fruit juice brand Tropicana is launching a new range of juice drinks to offer wider choice to consumers - Tropicana Lean – containing 40% less sugar and 40% less calories.
Monster simulator promotion launched by CCEP
Coca-Cola European Partners has unveiled a new promotion to support its Monster Energy range, giving gaming enthusiasts the chance to win a Monster-branded racing simulator.
Boost Drinks sends out care packages to independent retailers
Boost Drinks, as a brand that sells only through the independent channel, is sending out packages to nominated independent retailers across the mainland UK and NI, in recognition of their bravery and hard work during the current pandemic.