Boost Drinks has launched a £1.2m ‘Choose Now’ marketing campaign alongside a complete brand refresh.
Chilled fruit juice brand Tropicana is launching a new range of juice drinks to offer wider choice to consumers - Tropicana Lean – containing 40% less sugar and 40% less calories.
Coca-Cola European Partners has unveiled a new promotion to support its Monster Energy range, giving gaming enthusiasts the chance to win a Monster-branded racing simulator.
Boost Drinks, as a brand that sells only through the independent channel, is sending out packages to nominated independent retailers across the mainland UK and NI, in recognition of their bravery and hard work during the current pandemic.
Flavoured milk brand Yazoo is back on screens after nearly 10 years, in a £2m broadcast sponsorship deal with new spin-off series Young Sheldon.
Lucozade Energy is introducing Lucozade Energy Citrus Chill to its £66.8m flavours range in 380ml price-marked and standard packs.
Coca-Cola European Partners (CCEP) has unveiled a new cherry-flavoured variant of Coca-Cola Energy which is rolling out this month.
Pepsi Max is introducing a packaging redesign across its Cherry, Raspberry and Ginger flavours.
Levi Roots Soft Drinks has announced the launch of a new flavour – Tropical Punch.