Diet Coke launches on-pack promotion offering trial of digital subscription service Readly
Coca-Cola European Partners (CCEP) has unveiled a new on-pack promotion for Diet Coke, offering consumers a free trial to the digital subscription service, Readly.
Carabao organises prize draw for retailers to win tickets to international cricket matches
Energy drink brand Carabao is giving retailers the chance to win pairs of tickets to England Cricket matches this summer.
Grenade announces three new flavours of its functional drink Grenade Energy
Performance nutrition brand Grenade is about to introduce three new flavours of its functional drink, Grenade Energy, with confirmed listings across major retailers including Motor Fuel Group.
Vimto launches a new visual identity across its entire portfolio
Vimto is launching a new visual identity across its entire portfolio, rolling out from this month.
CCEP and Monster Energy unveil new support initiative for convenience retailers
Coca-Cola European Partners (CCEP) and Monster Energy have unveiled a new support initiative to help convenience retailers maximise energy drink sales.
Ribena adds sparkle with new single-can format
Ribena is launching a new 330ml single can in two flavours, Ribena Sparkling Blackcurrant and Ribena Sparkling Raspberry this month.
Milkshake brand F'real notches up 900 installations in convenience
Milkshake brand F’real is celebrating a milestone with the installation of its 900th machine in the convenience sector.
Gold Superkings join Imperial’s Embassy Signature Range
Imperial Tobacco has announced a range extension for Embassy Signature with the launch of its new Gold Superkings variant to help retailers cater for shoppers looking for ”premium products at a great price”.
Down but not out - focus on food and drinks to go
This year has been like no other in many ways, thanks to the Covid-19 pandemic, not least of all for food-to-go sales.
CCEP reduces price points on selected 500ml PMPs for limited period
Coca-Cola European Partners (CCEP) has reduced the recommended price points for some of its 500ml bottle price-marked packs (PMPs) for a limited period of time, and says it is trying to help convenience retailers drive sales of on-the-go formats and tap into the consumer demand for value.
Return of CCEP’s special-edition festive packs
Coca-Cola European Partners (CCEP) kicks off its annual Coca-Cola Christmas countdown this month with the return of its special edition take-home festive packs.
Weetabix On The Go drives impulse purchases with new PMPs
Breakfast drinkg Weetabix On The Go has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category.