Boost back on TV with ‘biggest ever’ marketing campaign
Boost Drinks has launched a £1.2m ‘Choose Now’ marketing campaign alongside a complete brand refresh.
Tropicana launches new ‘Lean’ range and overhauls functional juices
Chilled fruit juice brand Tropicana is launching a new range of juice drinks to offer wider choice to consumers - Tropicana Lean – containing 40% less sugar and 40% less calories.
Monster simulator promotion launched by CCEP
Coca-Cola European Partners has unveiled a new promotion to support its Monster Energy range, giving gaming enthusiasts the chance to win a Monster-branded racing simulator.
Boost Drinks sends out care packages to independent retailers
Boost Drinks, as a brand that sells only through the independent channel, is sending out packages to nominated independent retailers across the mainland UK and NI, in recognition of their bravery and hard work during the current pandemic.
Yazoo back on TV after 10 years with £2m sponsorship deal
Flavoured milk brand Yazoo is back on screens after nearly 10 years, in a £2m broadcast sponsorship deal with new spin-off series Young Sheldon.
Lucozade Energy adds Citrus Chill to flavours range
Lucozade Energy is introducing Lucozade Energy Citrus Chill to its £66.8m flavours range in 380ml price-marked and standard packs.
Drinkable yogurt brand YOP revamps design
Drinkable yogurt brand YOP has unveiled a new design across its portfolio, as well as new formats and flavours.
CCEP adds cherry flavour to the Coca-Cola Energy line-up
Coca-Cola European Partners (CCEP) has unveiled a new cherry-flavoured variant of Coca-Cola Energy which is rolling out this month.
Pepsi Max revamps packaging for Cherry, Raspberry and Ginger flavours
Pepsi Max is introducing a packaging redesign across its Cherry, Raspberry and Ginger flavours.
Levi Roots Soft Drinks launches Tropical Punch flavour
Levi Roots Soft Drinks has announced the launch of a new flavour – Tropical Punch.
7Up adds cherry flavour to its sugar-free range
7Up is boosting its sugar-free range with the launch of a new cherry flavour, which is available now.
Capri-Sun adds blackcurrant flavour to 330ml on-the-go pouches
Coca-Cola European Partners (CCEP) is expanding its juice drinks portfolio with the launch of Capri-Sun 330ml Blackcurrant, which will join Capri-Sun Orange 330ml and Capri-Sun Cherry 330ml on-the-go pouches.