Monster boost with blended gas technology variant ‘Nitro’
Coca-Cola European Partners (CCEP) is targeting seasoned energy drink fans with its latest Monster variant - Monster Nitro - which uses blended gas technology to give consumers an uplift, in a first for the category.
Robinsons launches a £6.4m campaign covering full portfolio of products
Robinsons has launched a £6.4m campaign this summer, with TV, radio, digital, out of home and in-store activation.
CCEP launches Capri-Sun Multivitamin Squash to the wholesale and convenience channel
Coca-Cola European Partners (CCEP) has launched Capri-Sun Multivitamin Squash to the wholesale and convenience channel.
Molson Coors Beverage Company sets up new team as it expands its portfolio
Molson Coors Beverage Company has launched its Beverage Hub, a dedicated team to support its growing portfolio of brands in emerging, fast-growth categories. It has also announced three new distribution partnerships as it continues to expand its footprint beyond the beer aisle.
Vimto relaunches core squash range and fortifies full squash portfolio with Vitamin D
Vimto is re-launching its core squash range this spring, and will be fortifying the full squash portfolio with Vitamin D.
Diet Coke launches on-pack promotion offering trial of digital subscription service Readly
Coca-Cola European Partners (CCEP) has unveiled a new on-pack promotion for Diet Coke, offering consumers a free trial to the digital subscription service, Readly.
Carabao organises prize draw for retailers to win tickets to international cricket matches
Energy drink brand Carabao is giving retailers the chance to win pairs of tickets to England Cricket matches this summer.
Grenade announces three new flavours of its functional drink Grenade Energy
Performance nutrition brand Grenade is about to introduce three new flavours of its functional drink, Grenade Energy, with confirmed listings across major retailers including Motor Fuel Group.
Vimto launches a new visual identity across its entire portfolio
Vimto is launching a new visual identity across its entire portfolio, rolling out from this month.
CCEP and Monster Energy unveil new support initiative for convenience retailers
Coca-Cola European Partners (CCEP) and Monster Energy have unveiled a new support initiative to help convenience retailers maximise energy drink sales.
Ribena adds sparkle with new single-can format
Ribena is launching a new 330ml single can in two flavours, Ribena Sparkling Blackcurrant and Ribena Sparkling Raspberry this month.
Milkshake brand F'real notches up 900 installations in convenience
Milkshake brand F’real is celebrating a milestone with the installation of its 900th machine in the convenience sector.