Coca-Cola European Partners (CCEP) is targeting seasoned energy drink fans with its latest Monster variant - Monster Nitro - which uses blended gas technology to give consumers an uplift, in a first for the category.
Robinsons has launched a £6.4m campaign this summer, with TV, radio, digital, out of home and in-store activation.
Coca-Cola European Partners (CCEP) has launched Capri-Sun Multivitamin Squash to the wholesale and convenience channel.
Molson Coors Beverage Company has launched its Beverage Hub, a dedicated team to support its growing portfolio of brands in emerging, fast-growth categories. It has also announced three new distribution partnerships as it continues to expand its footprint beyond the beer aisle.
Vimto is re-launching its core squash range this spring, and will be fortifying the full squash portfolio with Vitamin D.
Coca-Cola European Partners (CCEP) has unveiled a new on-pack promotion for Diet Coke, offering consumers a free trial to the digital subscription service, Readly.
Energy drink brand Carabao is giving retailers the chance to win pairs of tickets to England Cricket matches this summer.
Performance nutrition brand Grenade is about to introduce three new flavours of its functional drink, Grenade Energy, with confirmed listings across major retailers including Motor Fuel Group.
Vimto is launching a new visual identity across its entire portfolio, rolling out from this month.
Coca-Cola European Partners (CCEP) and Monster Energy have unveiled a new support initiative to help convenience retailers maximise energy drink sales.