Parfetts

Parfetts' Shop & Go is an employee-owned wholesale business built around one clear priority: protecting independent retailers' margins. Unlike corporate-owned models, its employee-ownership structure means decisions are made with the long-term benefit of the retailer in mind — reflected in offers such as a 2% rebate for promotional compliance, strong promotional investment and free delivery.

Parfetts has developed Go for Growth, a proprietary platform designed to help independent retailers optimise their businesses. Bringing together category advice, core ranges, planograms, promotions and supplier insight in one fully integrated ordering environment, Go for Growth gives retailers a clear view of best-selling products, strong in-store performance benchmarks and the ability to add recommended lines directly to their basket.

Underpinning the platform is AI-driven merchandising analysis that identifies ranging gaps, compliance issues and missed sales opportunities, translating them into clear, actionable recommendations. Hands-on RDA support sits alongside the technology, giving retailers both the tools and the discipline to run better, more profitable stores.

For unaffiliated operators seeking structure without complexity — or for those weighing up symbol group options — Parfetts represents a model built to deliver measurable improvement in both sales and margin.