Snacking company Pladis has just launched a £3m masterbrand campaign, ‘Too Good Not to Share’, for its McVitie’s brand.
Ginsters has supplemented its savoury snacks and meat-free offer by launching a vegan empanada containing Pulled Oats, a plant-based ingredient brand-new to UK savoury pastry aisles.
Coca-Cola European Partners (CCEP) has reduced the recommended price points for some of its 500ml bottle price-marked packs (PMPs) for a limited period of time, and says it is trying to help convenience retailers drive sales of on-the-go formats and tap into the consumer demand for value.
Sandwich brand Urban Eat has announced it is bringing back three limited edition, festive favourites for the Christmas period; Turkey, Bacon & Cranberry; Vegan Feast; and a Pigs Under Blankets panini. The sandwiches will be available in out of home and convenience until 23 December.
Coca-Cola European Partners (CCEP) kicks off its annual Coca-Cola Christmas countdown this month with the return of its special edition take-home festive packs.
Breakfast drinkg Weetabix On The Go has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category.