FT McVitie's ad

Pladis launches £3m masterbrand campaign for McVitie’s


Snacking company Pladis has just launched a £3m masterbrand campaign, ‘Too Good Not to Share’, for its McVitie’s brand.

FT Ginsters Vegan Mexican Chilli Empanada

Ginsters adds to vegan range with empanada containing Pulled Oats


Ginsters has supplemented its savoury snacks and meat-free offer by launching a vegan empanada containing Pulled Oats, a plant-based ingredient brand-new to UK savoury pastry aisles.

FT CCEP PMPs line up

CCEP reduces price points on selected 500ml PMPs for limited period


Coca-Cola European Partners (CCEP) has reduced the recommended price points for some of its 500ml bottle price-marked packs (PMPs) for a limited period of time, and says it is trying to help convenience retailers drive sales of on-the-go formats and tap into the consumer demand for value.

Urban Eats Pigs in Blankets

Urban Eat brings back three limited-edition sandwiches for the festive period


Sandwich brand Urban Eat has announced it is bringing back three limited edition, festive favourites for the Christmas period; Turkey, Bacon & Cranberry; Vegan Feast; and a Pigs Under Blankets panini. The sandwiches will be available in out of home and convenience until 23 December.

FT - Coca-Cola festive packs

Return of CCEP’s special-edition festive packs


Coca-Cola European Partners (CCEP) kicks off its annual Coca-Cola Christmas countdown this month with the return of its special edition take-home festive packs.

FT - Weetabix on the go Strikethrough KV

Weetabix On The Go drives impulse purchases with new PMPs


Breakfast drinkg Weetabix On The Go has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category.

FT KP Snacks_Popchips_Salt & Vinegar

KP Snacks unveils new pack design across its Popchips range


KP Snacks has reduced the packaging on its Popchips portfolio by 23 tonnes per year and unveilled a new pack design across the range.