product news: Panasonic teams up with Spider-Man film

2017-08-04T00:00:00+01:00By John Wood

Panasonic Batteries has teamed up with the Spider-Man film franchise for a European promotional partnership across 30 countries, for the launch of Spiderman: Homecoming.

product news: Panasonic overhauls battery packaging

2017-07-14T00:00:00+01:00By John Wood

Battery manufacturer Panasonic Energy is introducing new packaging across its range as part of a global packaging overhaul for 2017. In addition, it is giving a power boost to Pro Power, its best selling alkaline battery, so that it delivers improved performance and better value.

product news: Energizer partners E-bike supplier for promotion

2017-05-26T00:00:00+01:00By John Wood

As part of a strategic move to communicate the benefits of Energizer EcoAdvanced, its longest lasting AA/AAA alkaline batteries made with 4% recycled batteries, Energizer has partnered with E-bike supplier, VOLT.

Power packs


It’s the most wonderful time of the year for battery sales, with AC Nielsen data revealing that 31% of batteries are sold in the 12 weeks before Christmas.



AA and AAA batteries dominate the UK battery market, accounting for 62% and 25% of volume respectively, according to AC Nielsen figures. And together, the main five cell sizes AA, AAA, C, D and 9V satisfy around 80% of consumer requirements. Alkaline is still the largest battery segment with 86% ...

Full of promise


If you’ve not heard of the Teksta T-rex, Zoomer Dino Boomer, My Friend Cayla or the Xeno interactive toy, you soon will, especially if you’ve got kids. That’s because these toys are Tesco’s tips for success this Christmas. And what they’ve all got in common apart from costing upwards ...

Selling power


The average household owns 17 devices five of which are powered by built-in batteries and 12 that are powered by replaceable batteries. These 12 devices, on average, require two batteries each which are replaced between two and three times a year. Therefore 4872 batteries are needed per household per year. ...

Focus on Batteries: Staying power


The big news in the batteries market is Varta’s new on-pack claims that its cheaper AA and AAA cells last just as long as Duracell’s. Independent research has found that Varta Max Tech AA alkaline lasts as long as Duracell Ultra Power; Varta High Energy AA lasts as long as ...

Power rush


Imagine the scene. It’s Christmas morning and little Max has just opened a fantastic remote-controlled car. He’s ecstatic and his parents are delighted that he likes his present but then horror of horrors they realise that it does not come with batteries and they don’t have any that fit! Dad ...

Power lines


Up to 40% of annual battery sales are made in the lead up to Christmas. For maximum sales, Tim Clark, sales manager UK and Ireland for Panasonic Energy, recommends that forecourt retailers prompt their customers to see if they need any extra batteries.

Sales surge


Ask any convenience store retailer who is open on Christmas Day what his customers are buying and all will mention batteries. The run up to Christmas is definitely the season for buying batteries to power all those toys and MP3 players and remote controls. Your forecourt might not be ...