Panasonic Batteries has teamed up with the Spider-Man film franchise for a European promotional partnership across 30 countries, for the launch of Spiderman: Homecoming.

The promotion, which is featured on-pack, is designed to engage with core battery users of families with kids, by getting them to create their own digital web for the chance to win themed prizes, including a family trip to New York, the home of Spider-Man.

Packs for the innovative promotion are available now until December 31, and carry a prominent image of Spider-Man. The promotional packs are also available with an extra-free batteries promotion.

Tim Clark of Panasonic Energy UK commented: ‘Previous film associations have successfully helped us to build brand equity and engagement with our core audience of families with children.  I am confident that by teaming up with such a recognised and popular franchise as Spider-Man, and featuring it on pack and at the point of sale, it will really drive sales in this highly impulsive category.”

The competition is supported by a wide range of eye-catching POS materials to be used in stores in more than 30 European countries. All Panasonic/Spider-Man: Homecoming co-branded, attention-grabbing POS materials feature the iconic image of the Spider-Man character alongside the Panasonic logo and images of Panasonic batteries, as well as a call to action for the competition and the movie.

“For retailers wanting to harness the power of Spider-Man in their store, I would urge them to stock up now and ensure they display the promotional packs prominently, using Point of Sale materials and secondary displays around the store where space is available.”