Campari Group will be showcasing a product and packaging switch at the 2025 National Convenience Show that have been ”highly requested” by the trade.
Aperol ready to serve
Campari is launching a pre-mixed version of its Aperol bitter aperitif in April. It comes in 200ml bottles, with an rrp of £13 for a four-pack. These 9% spritzes are suitable for picnickers and partygoers, says the company. Campari will also invest in the Aperol Spritz brand with above-the-line and what it calls experiential activity, along with continued shopper engagement, to ”solidify Aperol’s position in consumers’ baskets”.
Aperol Spritz has become a popular summer cocktail, and the spritz category has grown by over £48 million in just two years, says Campari. In fact, it adds, Aperol Spritz is the most searched cocktail online.
Magnum Tonic Wine: Aligning Jamaican and UK labels to the green variant
The leading Jamaican tonic wine in the UK, Magnum Tonic Wine is a staple product for convenience retailers, with annual sales exceeding £53 million. Magnum accounts for 92% of the Jamaican tonic wine market, with more than 95% of its 13.4 million bottles sold through convenience channels.
A few years ago, the UK label was changed to a brown version, which led to confusion about the legitimacy of the product. The UK product will now be aligned to match the new Jamaican label in a move which is expected to increase shelf standout, boost shopper engagement, and drive sales.
Magnum Tonic Wine retails at £3.99 for a 200ml bottle. It has a 9% ABV.
Visit stand BB329 for more information on these new launches and upcoming marketing campaigns. The National Convenience Show takes place from April 7-9 at the NEC in Birmingham.
