When Halloween falls on a Saturday, as it does this year (October 31), it usually means bigger parties and a bigger spend.
Sweet manufacturer Swizzels is aiming to ensure Halloween isn’t cancelled, despite the pandemic, by staging the UK’s largest virtual Halloween party.
Valeo Confectionery has launched a new product, XXX Softmints, in response to consumer demand for the XXX brand’s mint flavour, but in a new, softer format.
Chewits is expanding its range with the launch of four new products: Juicy Bites, Xtreme Sour Bites, Xtreme Sour Apple Laces and Fruity Twists.
Leading mint brand Trebor is bringing back its ‘Cash in a Flash’ consumer promotion for a second year, offering shoppers the chance to win a range of cash prizes including a jackpot of £1,000. The promotion is live from this month and is running across the full Trebor singles range, with bespoke point-of-sale materials designed to excite and engage shoppers.
Cadbury is unveiling three new limited-edition Cadbury Dairy Milk bars, created by this year’s Cadbury Inventor finalists. The all-new flavour variants are: Gillian’s Cadbury Dairy Milk Coconutty; Shannon’s Cadbury Dairy Milk Crunchy Honeycomb; and Taylor’s Cadbury Dairy Milk Out of the Blueberry.
Mars Consumer Drinks & Treats is launching the UK’s first M&M’s-branded range of protein products, with the introduction of M&M’s Hi Protein Chocolate and M&M’s Hi Protein Chocolate Peanut bars to its portfolio of sports nutrition products.