Mondelēz International’s Maynards Bassetts and The Natural Confectionery Co brands are tapping into the trend towards authentic ingredients with the launch of a new HFSS-compliant range called Juicies.
Lollipop brand Chupa Chups is diversifying further into the singles market with Chupa Chups Incredible Chew.
Following the successful addition of Apple and Blueberry flavours to the Extra range earlier this year, Mars Wrigley aims to drive continued category growth with a Flavour Vote campaign this summer, where consumers can cast their vote to win a year’s supply of their favourite Extra fruity flavour.
The Jelly Bean Factory is adding four new flavours to its Gourmet Mix: Salted Caramel, Forest Fruits, Peach Bubble Tea and Cherry Blossom Soda.
The Cadbury Twirl range is expanding with the launch of a limited-edition Caramel flavour.
Mars Wrigley has launched two new fruity gum flavours for its Extra gum: Apple and Blueberry. With Apple the most popular fruit in the UK, and Blueberry a leading flavour for confectionery (Kantar data), Mars says these variants are the perfect next additions to the range, joining Strawberry and Refreshers Tropical.
Mondelez is building on the success of its Cadbury Caramilk with the launch of Cadbury Caramilk Buttons.
Mars Chocolate Drinks and Treats has announced two new additions to its ice cream range, Skittles Stix and Starburst Ice Lolly. Both are available this month as singles and in multipacks .
Mondelez is introducing a new watermelon flavour for its Sour Patch Kids.The new flavour joins the Cola, Fruit Mix, and Original as the latest addition to the portfolio and is also completely vegan with no gelatine.
Cadbury has revealed a new packaging initiative on its Duos range, enabling consumers to twist to seal the snack and save half for later.
Nestlé has a raft of new products available this spring. Its new KitKat Bites are described as ‘a more indulgent way’ to enjoy the popular snack.