Mars Wrigley UK unveils TV campaign highlighting Galaxy brand’s new direction
Mars Wrigley UK has unveiled a new TV campaign in support of the Galaxy brand’s new direction for 2021.
Cadbury marks Creme Egg’s 50th birthday with Golden Goobilee campaign
Cadbury is marking the 50th birthday of its Creme Egg with the launch of a new Golden Goobilee campaign, as Cadbury Creme Eggs return to stores nationwide.
Smint aims to boost refreshment category with its Fresh Moments campaign
Smint is back on screens this January with its Fresh Moments campaign.
Egging you on - focus on Spring confectionery
Who knows what Christmas will be like this year – let alone Easter 2021, but that’s no reason not to plan ahead.
How to have a dead-good Halloween
When Halloween falls on a Saturday, as it does this year (October 31), it usually means bigger parties and a bigger spend.
Swizzels plans to drive sales with virtual Halloween party
Sweet manufacturer Swizzels is aiming to ensure Halloween isn’t cancelled, despite the pandemic, by staging the UK’s largest virtual Halloween party.
Valeo Confectionery brings out softer chewy version of its XXX mints
Valeo Confectionery has launched a new product, XXX Softmints, in response to consumer demand for the XXX brand’s mint flavour, but in a new, softer format.
Chewits unveils four new products and marketing campaign
Chewits is expanding its range with the launch of four new products: Juicy Bites, Xtreme Sour Bites, Xtreme Sour Apple Laces and Fruity Twists.
Trebor’s ‘Cash in a flash’ promotion returns
Leading mint brand Trebor is bringing back its ‘Cash in a Flash’ consumer promotion for a second year, offering shoppers the chance to win a range of cash prizes including a jackpot of £1,000. The promotion is live from this month and is running across the full Trebor singles range, with bespoke point-of-sale materials designed to excite and engage shoppers.
Shoppers to vote on Cadbury’s next limited-edition dairy milk bar
Cadbury is unveiling three new limited-edition Cadbury Dairy Milk bars, created by this year’s Cadbury Inventor finalists. The all-new flavour variants are: Gillian’s Cadbury Dairy Milk Coconutty; Shannon’s Cadbury Dairy Milk Crunchy Honeycomb; and Taylor’s Cadbury Dairy Milk Out of the Blueberry.
Mars reveals first M&M’s range of protein products
Mars Consumer Drinks & Treats is launching the UK’s first M&M’s-branded range of protein products, with the introduction of M&M’s Hi Protein Chocolate and M&M’s Hi Protein Chocolate Peanut bars to its portfolio of sports nutrition products.
