World of Sweets is using the National Convenience Show to introduce a combination of new novelty ranges from Crazy Candy Factory (CCF) and Barratts, and additions to its PEZ dispensers, Candy Realms and Sweet Vibes confectionery.
Novelty ranges are a popular choice for forecourt retailers, giving operators a competitive edge by differentiating their offer. says the company’s head of marketing Kathryn Hague.
The new line-up includes a Crazy Candy Factory Dip ‘N’ Dunk (rrp £1.00). This sour, fruity treat comes in three flavour combinations – Blue Razz and Strawberry, Strawberry and Watermelon and Watermelon and Blue Razz.
Each pack includes a fruity lollipop, a sour gel and sour powder. Consumers can twist the compartments and dunk their lollipop.
An all blue variation of the best-selling Paint Splash (rrp £1.29) is also new to CCF. The blue razz flavoured treat includes a sour blue gel and a blue razz lollipop.
Under the Barratts banner is a new range of candy floss in time for the summer. In traditional Barratt flavourings, the Wham candy floss (rrp £1.00) includes popping candy encased in a sour raspberry flavoured floss. And the Fruit Salad candy floss (rrp £1.00) contains a “fruity fusion” of flavours.
There is also a Flump candy floss (rrp £2.00) with crunchy, dehydrated mallows in vanilla candy floss and Dip Dab (rrp £2.00) with popping candy in lemon and strawberry flavoured floss.
Also new to the range is the Fruit Salad duo drops (rrp £1.00), which can be enjoyed by opening the lid and squeezing both sides of the container.
And for younger sweet lovers, there are now Candy Realms Whistles and Lipsticks (both £1.20 rrp), to complement the original Watches and Necklaces bags.
Also World of Sweets has introduced new licences in its PEZ dispenser range (rrp £2.00), including the Lilo & Stitch brand to coincide with the movie which is set to land in cinemas in May 2025.
Lilo & Stitch is the fastest growing Disney franchise, says World of Sweets. The range offers three dispensers, two Stitch characters and one Angel.
Other spring PEZ launches include a refresh of the popular Hello Kitty licence, and a new Minecraft launch.
And lastly, for teenagers and young adults, World of Sweets has developed its Sweet Vibes offer, with Mallow Dunkz (rrp £2.50) marshmallows coated in chocolate and a crispy candy shell for extra crunch. The chocolatey mallows are available in strawberry or vanilla flavours.
To see all of this, visit stand number R301.
The National Convenience Show takes place at the NEC in Birmingham on April 7-9 2025.
