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In-car holders return - free with gum and mints

2018-02-14T00:00:00+00:00

Mars Chocolate and Wrigley UK are continuing their in-car consumption campaign with the return of their in-car gum holder, free with selected gum bottles. The formats on offer include Extra Peppermint and Spearmint (60pc), Extra White, White Bubblemint, Ice Peppermint and Coolbreeze (46pc), Airwaves Menthol & Eucalyptus (46pc) and new ...

product news: in-car gum holder makes a comeback

2018-02-02T00:00:00+00:00By John Wood

This February, Mars Chocolate and Wrigley UK is continuing to drive in-car consumption by bringing back its gum holder, which enables drivers to keep bottles of Extra and Airwaves to hand.

Wrigley’s bid to boost in-car gum consumption

2016-08-25T00:00:00+01:00

Wrigley is unlocking new consumption occasions and huge category growth potential across its Extra and Airwaves’ portfolios with the launch of an innovative in-car gum holder.

Breathe easy

2015-08-06T00:00:00+01:00

When BP/M&S approach a supplier wanting to stock their product, you know it must be a good one. And that’s exactly what happened with Peppersmith the mint and gum company started by two ex-Innocent Drinks employees. As a result, BP is now selling Peppersmith’s 100% xylitol mints and gum in ...

Pellet potential

2014-01-13T00:00:00+00:00

It’s not often that you buy a packet of chewing gum then, as a result, drive off in a brand new car. But that’s exactly what happened to Airwaves gum consumer Theresa Cowling from Oxford, who won a Ford Focus ST as part of the brand’s Full Throttle promotion. Her ...

Chewits gets into gum

2013-03-07T00:00:00+00:00

The Chewits chewy sweets brand is expanding into gum territory with the launch of Chewie gum. Aimed at eight to 11-year-olds, recommended retail price is 39p.

Wrigley shows its bottle with new gum format

2013-02-08T00:00:00+00:00

Wrigley is launching its first-ever small bottle format. Designed to drive chewing frequency and volume, the company believes the new format will bring an additional £12m in retail sales to the gum category this year. As well as boosting sales, Wrigley says the launch will improve shopper value with the ...

Chewing gum levy proposal defeated in Wales Assembly vote

2012-10-25T00:00:00+01:00By

A proposal for a new law imposing a 5p levy on chewing gum sales was defeated in the Welsh Assembly on Wednesday.

Welsh Assembly debates proposal for chewing gum levy

2012-10-24T00:00:00+01:00By Merril Boulton

ACS (the Association of Convenience Stores) has asked Welsh Assembly Members to oppose a proposed levy on chewing gum, which is being debated today. The proposal, introduced by Darren Millar AM, would require retailers to add the 5p levy to the price of chewing gum sold in store, and to ...

Trebor adds gum

2009-08-03T00:00:00+01:00

Cadbury is extending its popular Trebor Extra Strong brand with the launch of a gum in spearmint and peppermint flavours.

Nozzles: weapon of choice in the UK gum war

2007-03-01T00:00:00+00:00

The gum war between Wrigley and Cadbury Trebor Bassett’s new Trident brand is moving onto the forecourt, with both companies booking nozzle advertising through media specialist Alvern.