Perfetti Van Melle
Perfetti Van Melle is the world's second largest confectionery company. An Italian family-owned business formed over 120 years ago, it employs over 19,000 people, across 38 operating companies the world over. Perfetti Van Melle’s aim is to create innovative treats for a better future.
In the UK, Perfetti Van Melle is best-known for delicious confectionery brands including the exceptionally fresh, chewy sweet Mentos and Mentos Gum; family favourite Fruit-tella; the refreshing on-the-go mint Smint; and the world’s first lollipop, Chupa Chups.
Promotional FeatureGrowing your sweet sales
Confectionery is one of the top categories purchased on impulse in forecourts. However, following HFSS regulations and now the cost-of-living crisis, there are multiple challenges for the category to face. Find out how to boost your sweet sales.