Perfetti Van Melle

Perfetti Van Melle

Perfetti Van Melle is the world's second largest confectionery company. An Italian family-owned business formed over 120 years ago, it employs over 19,000 people, across 38 operating companies the world over. Perfetti Van Melle’s aim is to create innovative treats for a better future.

In the UK, Perfetti Van Melle is best-known for delicious confectionery brands including the exceptionally fresh, chewy sweet Mentos and Mentos Gum; family favourite Fruit-tella; the refreshing on-the-go mint Smint; and the world’s first lollipop, Chupa Chups.

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    Growing your sweet sales

    2023-07-31T06:00:00This content is provided by

    Confectionery is one of the top categories purchased on impulse in forecourts. However, following HFSS regulations and now the cost-of-living crisis, there are multiple challenges for the category to face. Find out how to boost your sweet sales.