St Pierre bakery products win listings in Sainsbury’s petrol stations
European bakery St Pierre has secured a new listing in Sainsbury’s petrol stations nationwide for its range of individually-wrapped products.
Marmite introduces six-pack to minimise retailers’ outlay
Marmite has launched a new six-pack in a bid to help retailers offer better breakfast choices.
Weetabix On The Go sponsors Isle of Wight Festival
The Weetabix On The Go breakfast drink has become an official sponsor of this year’s Isle of Wight Festival.
Quaker Porridge to Go launches new Almond & Honey flavour
Quaker Porridge to Go is launching a new flavour - Almond & Honey – and multipack format.
Weetabix airs new advert in £11m multi-channel marketing push
Weetabix will unveil a new TV advert on Monday February 3 as part of its £11m multi-channel marketing push, as it continues to evolve its ‘Have You Had Your Weetabix’ campaign.
Social media campaign for Vitalite extols diary-free lifestyle
Saputo Dairy UK has announces the launch of a new social media campaign for its Vitalite dairy-free spread, celebrating the joy of a dairy-free lifestyle.
Whole Earth sponsors Team GB in run-up to Tokyo Olympics
Whole Earth has announced it will be an official supporter of Team GB in the run-up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand’s healthy and wholesome credentials, and drive category growth.
Ready Brek brings back Central Heating for Everyone advert
Ready brek is bringing back its ‘Central Heating for Everyone’ advert.
Weetabix hits the airwaves for first time in five years
Weetabix is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the breakfast sector.
Kepak raises profile of All Day Breakfast Sausage Muffin
Kepak Consumer Foods is rolling out a nationwide campaign to tempt shoppers into trying the All Day Breakfast Sausage Muffin, driving trial among new audiences and increasing product penetration.
Weetabix messaging returns for back to school period
Weetabix is bringing back its Any-Which-Way-A-Bix messaging ready for the back to school period.
Alpen launches £1m Reach Your Peak marketing campaign
Alpen has hidden 20 golden tickets in packs for the launch of its new ‘Reach Your Peak’ marketing campaign - inspired by Alpen’s mountain heritage.