Breakfast >> Cereals

Weetabix airs new advert in £11m multi-channel marketing push

2020-01-31T00:00:00+00:00By John Wood

Weetabix will unveil a new TV advert on Monday February 3 as part of its £11m multi-channel marketing push, as it continues to evolve its ‘Have You Had Your Weetabix’ campaign.

Social media campaign for Vitalite extols diary-free lifestyle

2020-01-29T00:00:00+00:00By John Wood

Saputo Dairy UK has announces the launch of a new social media campaign for its Vitalite dairy-free spread, celebrating the joy of a dairy-free lifestyle.

Whole Earth sponsors Team GB in run-up to Tokyo Olympics

2019-12-11T00:00:00+00:00By John Wood

Whole Earth has announced it will be an official supporter of Team GB in the run-up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand’s healthy and wholesome credentials, and drive category growth.

Ready Brek brings back Central Heating for Everyone advert

2019-10-25T00:00:00+01:00By John Wood

Ready brek is bringing back its ‘Central Heating for Everyone’ advert.

Weetabix hits the airwaves for first time in five years

2019-10-18T00:00:00+01:00By John Wood

Weetabix is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the breakfast sector.

Kepak raises profile of All Day Breakfast Sausage Muffin

2019-08-23T00:00:00+01:00By John Wood

Kepak Consumer Foods is rolling out a nationwide campaign to tempt shoppers into trying the All Day Breakfast Sausage Muffin, driving trial among new audiences and increasing product penetration.

Weetabix messaging returns for back to school period

2019-08-16T00:00:00+01:00By John Wood

Weetabix is bringing back its Any-Which-Way-A-Bix messaging ready for the back to school period.

Alpen launches £1m Reach Your Peak marketing campaign

2019-07-05T00:00:00+01:00By John Wood

Alpen has hidden 20 golden tickets in packs for the launch of its new ‘Reach Your Peak’ marketing campaign - inspired by Alpen’s mountain heritage.

Fruit Bowl adds Unicorn Fruit Flakes to range

2019-07-05T00:00:00+01:00By John Wood

Unicorn Fruit Flakes have been added to Fruit Bowl’s healthy fruit snacks range.

Porridge oats company reveals new look for brand

2019-04-26T00:00:00+01:00By John Wood

Porridge oats company Stoats has revealed a new look for the brand, including a revamp of its packaging, which is now 100% recyclable or compostable.

Quaker Oats launches on-pack promotion

2019-01-25T00:00:00+00:00By John Wood

Quaker Oats has launched a new on-pack promotion in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as consumers look to healthier breakfast options in January.

Weetabix Crispy Minis cut sugar and add vitamins

2019-01-04T00:00:00+00:00By John Wood

The Weetabix Crispy Minis range has undergone a sugar reduction and will be supplemented with Vitamin D2.