FT St Pierre Pain au choc

St Pierre bakery products win listings in Sainsbury’s petrol stations


European bakery St Pierre has secured a new listing in Sainsbury’s petrol stations nationwide for its range of individually-wrapped products.

Marmite introduces six-pack to minimise retailers’ outlay

2020-03-30T00:00:00+01:00By John Wood

Marmite has launched a new six-pack in a bid to help retailers offer better breakfast choices.

Weetabix On The Go sponsors Isle of Wight Festival

2020-03-11T00:00:00+00:00By John Wood

The Weetabix On The Go breakfast drink has become an official sponsor of this year’s Isle of Wight Festival.

Quaker Porridge to Go launches new Almond & Honey flavour

2020-02-21T00:00:00+00:00By John Wood

Quaker Porridge to Go is launching a new flavour - Almond & Honey – and multipack format.

Weetabix airs new advert in £11m multi-channel marketing push

2020-01-31T00:00:00+00:00By John Wood

Weetabix will unveil a new TV advert on Monday February 3 as part of its £11m multi-channel marketing push, as it continues to evolve its ‘Have You Had Your Weetabix’ campaign.

Social media campaign for Vitalite extols diary-free lifestyle

2020-01-29T00:00:00+00:00By John Wood

Saputo Dairy UK has announces the launch of a new social media campaign for its Vitalite dairy-free spread, celebrating the joy of a dairy-free lifestyle.

Whole Earth sponsors Team GB in run-up to Tokyo Olympics

2019-12-11T00:00:00+00:00By John Wood

Whole Earth has announced it will be an official supporter of Team GB in the run-up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand’s healthy and wholesome credentials, and drive category growth.

Ready Brek brings back Central Heating for Everyone advert

2019-10-25T00:00:00+01:00By John Wood

Ready brek is bringing back its ‘Central Heating for Everyone’ advert.

Weetabix hits the airwaves for first time in five years

2019-10-18T00:00:00+01:00By John Wood

Weetabix is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the breakfast sector.

Kepak raises profile of All Day Breakfast Sausage Muffin

2019-08-23T00:00:00+01:00By John Wood

Kepak Consumer Foods is rolling out a nationwide campaign to tempt shoppers into trying the All Day Breakfast Sausage Muffin, driving trial among new audiences and increasing product penetration.

Weetabix messaging returns for back to school period

2019-08-16T00:00:00+01:00By John Wood

Weetabix is bringing back its Any-Which-Way-A-Bix messaging ready for the back to school period.