FT St Pierre Pain au choc

European bakery St Pierre has secured a new listing in Sainsbury’s petrol stations nationwide for its range of individually-wrapped products.

The range is designed to accompany a hot drink, whether for breakfast, lunch or an afternoon snack. It comprises the St Pierre Pain Au Chocolat, Millionaires Waffle, Butter Croissant and Chocolate Filled Croissant.

Paul Baker, founder of St Pierre Groupe, commented: “Securing a new listing in Sainsbury’s petrol stations is another fantastic achievement for St Pierre, which is already performing extremely well across the bakery category with 33% value sales growth YOY.

“Increasing our focus on forecourts is another example of how we continue to adapt to the changing marketplace, a strategy that has served us well over the recent months and I’m sure will continue to do so in the future.”

The range is available in Sainsbury’s forecourts from September 30th with an RRP of £1.