All Breakfast articles

  • News

    Marmite introduces six-pack to minimise retailers’ outlay


    Marmite has launched a new six-pack in a bid to help retailers offer better breakfast choices. The new case design has been created for retailers who are looking for less cash outlay per trip to the wholesaler, while still wanting to have high volumes on-shelf. The six-pack case can be ...

  • News

    Weetabix On The Go sponsors Isle of Wight Festival


    The Weetabix On The Go breakfast drink has become an official sponsor of this year’s Isle of Wight Festival. An on-pack campaign will run on Weetabix On The Go bottles until June, offering consumers the chance to win one of 12 pairs of tickets for the festival (with ferry travel ...

  • News

    Quaker Porridge to Go launches new Almond & Honey flavour


    Quaker Porridge to Go is launching a new flavour - Almond Honey – and multipack format. It is the first variant with a nutty inclusion and responds to research that showed 45% of shoppers felt the best way to improve the range was to offer a greater ...

  • News

    Weetabix airs new advert in £11m multi-channel marketing push


    Weetabix will unveil a new TV advert on Monday February 3 as part of its £11m multi-channel marketing push, as it continues to evolve its ‘Have You Had Your Weetabix’ campaign. It will launch across adults and kids’ national TV, social media and online (Facebook and YouTube) and it ...

  • News

    Social media campaign for Vitalite extols diary-free lifestyle


    Saputo Dairy UK has announces the launch of a new social media campaign for its Vitalite dairy-free spread, celebrating the joy of a dairy-free lifestyle. The campaign, Viva La Vitalite, aims to build awareness and drive brand relevance and affinity, while also establishing Vitalite’s presence on Instagram. The brand’s first ...

  • News

    Whole Earth sponsors Team GB in run-up to Tokyo Olympics


    Whole Earth has announced it will be an official supporter of Team GB in the run-up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand’s healthy and wholesome credentials, and drive category growth. The one-year partnership will see Whole Earth become the official peanut ...

  • News

    Ready Brek brings back Central Heating for Everyone advert


    Ready brek is bringing back its ‘Central Heating for Everyone’ advert. The 2019 activity is Ready brek’s biggest support for over six years and will see the brand extending to additional channels. Unveiled in time for ‘porridge season’ and running throughout October across national TV, the advert demonstrates ...

  • News

    Weetabix hits the airwaves for first time in five years


    Weetabix is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the breakfast sector. There are two adverts depicting epic historic and biblical feats taking place, all powered by a bowl of Weetabix, playing on the “Have ...

  • News

    Kepak raises profile of All Day Breakfast Sausage Muffin


    Kepak Consumer Foods is rolling out a nationwide campaign to tempt shoppers into trying the All Day Breakfast Sausage Muffin, driving trial among new audiences and increasing product penetration. The Rustlers Breakfast Taste Challenge ‘Up For It’ will centre around an on-pack promotion, offering shoppers a second free All Day ...

  • News

    Weetabix messaging returns for back to school period


    Weetabix is bringing back its Any-Which-Way-A-Bix messaging ready for the back to school period. The multi-channel promotion will see a return to TV of the Nick Frost-voiced TV advert, as well a social media influencer push and online campaign. There will also be new in-store activity and POS across major ...

  • News

    Fruit Bowl adds Unicorn Fruit Flakes to range


    Unicorn Fruit Flakes have been added to Fruit Bowl’s healthy fruit snacks range. Tapping into the huge unicorn trend, they are a mixture of Fruit Bowl’s top-selling Flake flavours – Raspberry, Strawberry and Blackcurrant – made from soft, chewy pieces of real fruit purées. The flakes are also gluten-free, vegan ...

  • News

    Alpen launches £1m Reach Your Peak marketing campaign


    Alpen has hidden 20 golden tickets in packs for the launch of its new ‘Reach Your Peak’ marketing campaign - inspired by Alpen’s mountain heritage. The £1m campaign, which includes the on-pack promotion on core Alpen bars and muesli, is designed to increase consumer awareness and drive sales this summer. ...

  • News

    Porridge oats company reveals new look for brand


    Porridge oats company Stoats has revealed a new look for the brand, including a revamp of its packaging, which is now 100% recyclable or compostable. It is using Natureflex compostable film for its porridge bars and compostable PLA lining in its porridge pots. In addition to the new packaging, Stoats ...

  • News

    Quaker Oats launches on-pack promotion


    Quaker Oats has launched a new on-pack promotion in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as consumers look to healthier breakfast options in January. The promotion continues on from Quaker’s I owe it to Oats campaign focusing on three key health ...

  • News

    Weetabix Crispy Minis cut sugar and add vitamins


    The Weetabix Crispy Minis range has undergone a sugar reduction and will be supplemented with Vitamin D2. The Weetabix Crispy Minis pack has also been revamped with the new design highlighting the taste on-pack. Zoe Brimfield, senior brand manager, Weetabix said: “While Weetabix and Weetabix Minis will continue to lead ...

  • News

    product news: Kellogg’s teams up with Elf on the Shelf


    Kellogg’s has teamed up with The Elf on the Shelf to give away 1,000 prize packages, each valued at up to £80. The activity is featured across seven million packs of Kellogg’s Coco Pops, Corn Flakes and Rice Krispies. The campaign will be supported by TV advertising, digital and ...

  • News

    product news: Duerr’s launches festive preserves advent calendar


    Duerr’s has launched a festive preserves advent calendar. Behind the doors are a mixture of classic and specially blended, spirit-infused flavours in 42g individual serve glass jars, with the main door on December 24 revealing a 227g festive treat. Rrp is £12.50. Richard Duerr, sales and marketing director ...

  • News

    product news: Quaker unveils new brand strapline


    Quaker is launching a new campaign to restage the brand by communicating the simple power of the oat. The campaign launches a new brand strapline, ‘I owe it to Oats’, and highlights the key benefits of oats. The marketing campaign features TV, digital, PR, and instore executions to engage with ...

  • News

    product news: Kingsmill adds to 50/50 range


    Kingsmill has launched Kingsmill 50/50 Vitamin Boost, the latest addition to the Kingsmill 50/50 range. The loaf offers the taste of Kingsmill 50/50 with additional vitamins and minerals. Kingsmill’s head of marketing, Matthew Cullum, commented: “Health is a key driver of grocery innovation and Kingsmill 50/50 Vitamin Boost is a ...

  • News

    product news: Kellogg’s introduces joyböl to the UK


    Kellogg’s is targeting the convenience and travel sectors with the introduction of its new joyböl brand in the UK this month. joyböl is an all-in-one fruit smoothie bowl containing a mix of grains, nuts, seeds and fruit in an on-the-go pot. Consumers simply pour cold water or milk into the ...