All Breakfast articles
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Focus On FeatureFOCUS ON: Six things you need to know about bread and bakery
What’s rolling in the bread and bakery category that will help your sales rise?
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NewsVan drivers could use just one breakfast stop to charge their vehicle for a whole week
Research by Vauxhall has found that UK tradespeople could charge an electric van enough to cover a full week of mileage in the time they spend taking their morning breakfast breaks.
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OtherCOMMENT: Waking up to the potential of breakfast to go
Breakfast is not just the most important meal of the day for our health, it can also be the most important for food to go sales, advises independent foodservice consultant Matt Cundrick.
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Focus On FeatureFOCUS ON BREAD AND BAKERY: Bread alert
You quite often hear people say that they’re cutting down on bread. However, industry figures somewhat bely the fact.
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News
product news: Kellogg’s teams up with Elf on the Shelf
Kellogg’s has teamed up with The Elf on the Shelf to give away 1,000 prize packages, each valued at up to £80. The activity is featured across seven million packs of Kellogg’s Coco Pops, Corn Flakes and Rice Krispies. The campaign will be supported by TV advertising, digital and ...
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News
product news: Kellogg’s introduces joyböl to the UK
Kellogg’s is targeting the convenience and travel sectors with the introduction of its new joyböl brand in the UK this month. joyböl is an all-in-one fruit smoothie bowl containing a mix of grains, nuts, seeds and fruit in an on-the-go pot. Consumers simply pour cold water or milk into the ...
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News
product news: Quaker expands into breakfast drinks
Quaker is expanding its portfolio with the introduction of a new breakfast drink range rolling out from this month. The new Quaker breakfast drink will be available in Vanilla and Red Berries flavours, containing 86% milk and 11g of protein, in addition to delivering 100% wholegrain oats. Quaker has identified ...
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News
product news: Marmite extends into breakfast biscuit category
This month, Unilever is entering the breakfast biscuit category for the first time with the launch of Marmite Breakfast Biscuits. The new savoury biscuit aims to target the increasing number of consumers seeking on-the-go breakfast options. Developed in partnership with artisan bakery, Thomas Fudge’s, the crunchy and delicious savoury biscuits ...
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News
Morning munchies
For anyone looking to grab something for breakfast on their way to work, there’s more choice than ever before. From pots of porridge to warm pastries, from a bacon bap to a protein bar, the range is growing all the time.Last year, sausage brand Wall’s entered the fray with two ...
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product news: Marmite launches low salt variant
Marmite is launching a new 25% reduced salt variant. Designed to appeal to the growing number of consumers seeking a low-sodium diet, the new addition will benefit from a £3m multimedia spend as part of the ongoing Marmite Gene Campaign. Rolling out nationwide, new Reduced Salt Marmite is available in ...
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product news: Quaker introduces mix and match campaign
Following the success of the overnight oats on-pack promotion for Quaker Oats last summer, the brand is launching a new ‘mix and match’ campaign.It will offer shoppers the chance to choose the colour and design of their own, free, mason jar when purchasing packs of 1kg Traditional or Jumbo Quaker ...
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product news: belVita launches NutriBullet promotion
Mondelēz International’s healthy biscuit brand, belVita, is launching an on-pack promotion that will offer consumers the chance to win one of more than 1,000 NutriBullets. Launching this month and running through to July, the promotion will offer belVita buyers the opportunity to win a NutriBullet to make juice and smoothie ...
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Yara International opens "world’s largest" AdBlue production plant
AdBlue producer Yara International has opened what it describes as the world’s largest production capacity in Brunsbüttel, Germany. The new facility has a production capacity of 1.1 million tons of AdBlue per year. Svein Tore Holsether, president and CEO of Yara, said: “AdBlue is a fluid used to remove harmful ...
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product news: Alpen adds variant to light cereal bar range
Alpen has launched a new variant to its range of light cereal bars. A salted caramel flavour has been introduced to help retailers offer a greater range of healthier snacks. The new cereal bars marks the start of a year for Alpen in which it will be investing £1.5m in ...
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product news: Weetabix offers van prize
Weetabix is kick starting 2018 with a national competition giving convenience retailers the opportunity to win a van. Three Ford Transit Courier Base 1.5 ‘TDCi 75PS StgVI’ vans will be up for grabs in the promotion which will run to the end of February. The cereal brand will activate the ...
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product news: Jim Jams extends range
Reduced sugar jams and spreads maker Jim Jams is expanding its range after a surge in sales over the past year.Latest Nielsen Scantrack data for the past 12 months shows that Jim Jams enjoyed the largest sales increase within the top 30 UK spreads with an 803% rise in sales.Now ...
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product news: Kellogg’s unveils £10m marketing plan
Kellogg’s has announced plans to drive out-of-breakfast consumption in 2018 with a £10m marketing campaign for Corn Flakes exploring the different times of day people eat cereal. Building on this year’s #MyPerfectBowl campaign – which resulted in Kellogg’s Corn Flakes ranking first for top-of-mind brand awareness – January 2018 will ...
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product news: Warburtons reveals new advert with Peter Kay
Bakery brand Warburtons has unveiled its latest ad campaign, Pride & Breadjudice, which features Peter Kay in the starring role. The 180-second advert made its debut on Saturday October 7, and continuing the theme of Warburtons’ previous ad campaigns, it provides a taste of Warburtons’ family heritage. Jonathan Warburton, chairman ...
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product news: Roberts Bakery unveils rebrand
Roberts Bakery has rebranded as Roberts with the launch of a new identity, positioning and product offering. Underpinned by the brand tagline of ‘Embrace the New’, the Roberts’ new 13-strong portfolio is a mix of traditional favourites and unexpected firsts for the category. Roberts also aims to overcome the category’s ...
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product news: Bear Nibbles teams up with Puffin Books
Kids snacking brand Bear Nibbles and Puffin Books have agreed a partnership, aiming to introduce children into the world of reading. Bear and Puffin’s Big Book Club is launching this month. The club’s online hub will include a new Book of the Month every month with specially released content from ...