All Breakfast articles

  • Warburtons PMP Toastie loaf
    Product News

    Warburtons introducing PMP for its Toastie loaf for convenience stores from September


    Warburtons will be putting its signature Toastie loaf into price-marked packaging (PMP) for convenience stores from September.

  • Ambrosia Porridge Range
    Product News

    Premier Foods expands in on-the-go breakfast market with Ambrosia porridge pots


    Premier Foods has expanded its portfolio into the on-the-go breakfast market for the first time with the launch of Ambrosia ready-to-eat (RTE) porridge pots.

  • FT Kingsmill Multiseed
    Product News

    Kingsmill launches two loaves made with 50/50 white and wholemeal flour


    Kingsmill has unveiled two new loaves – Kingsmill 50/50 Multi-Seed and Kingsmill 50/50 No Bits Multi-Seed – made with 50/50 white and wholemeal flour for added daily wholegrain.

  • Quaker pic
    Product News

    Quaker Oats campaign urges the nation to kickstart 2021


    Quaker Oats is urging the nation to kickstart the new year with purpose and positivity, as part of a multi-channel campaign: Have 2021 For Breakfast.

  • FT Weetabix ad
    Product News

    Weetabix partners FA to become official breakfast of men’s and women’s teams


    Weetabix Food Company and The Football Association (the FA) have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative.

  • FT Ready Brek Halloween
    Product News

    Ready brek brings back its central heating TV ad as evenings draw in


    Ready brek is back on TV this month with its central heating for everyone creative, inspired by its glow advertising from the 1970s. Alongside the TV slots, which will be supported via a social media campaign, Ready brek is also focusing on the Halloween occasion instore and ...

  • FT Weetabix On The Go Core
    Product News

    Weetabix on the go redesigns bottles so they are recyclable


    Breakfast drink Weetabix On The Go has redesigned its bottles to make them 100% recyclable so that the bottle, cap and sleeve can now all be recycled together – ensuring it’s a quick, easy and convenient way to recycle.

  • FT St Pierre Pain au choc
    Product News

    St Pierre bakery products win listings in Sainsbury’s petrol stations


    European bakery St Pierre has secured a new listing in Sainsbury’s petrol stations nationwide for its range of individually-wrapped products.

  • News

    Marmite introduces six-pack to minimise retailers’ outlay


    Marmite has launched a new six-pack in a bid to help retailers offer better breakfast choices. The new case design has been created for retailers who are looking for less cash outlay per trip to the wholesaler, while still wanting to have high volumes on-shelf. The six-pack case can be ...

  • News

    Weetabix On The Go sponsors Isle of Wight Festival


    The Weetabix On The Go breakfast drink has become an official sponsor of this year’s Isle of Wight Festival.An on-pack campaign will run on Weetabix On The Go bottles until June, offering consumers the chance to win one of 12 pairs of tickets for the festival (with ferry travel and ...

  • News

    Quaker Porridge to Go launches new Almond & Honey flavour


    Quaker Porridge to Go is launching a new flavour - Almond & Honey – and multipack format. It is the first variant with a nutty inclusion and responds to research that showed 45% of shoppers felt the best way to improve the range was to offer a greater variety of ...

  • News

    Weetabix airs new advert in £11m multi-channel marketing push


    Weetabix will unveil a new TV advert on Monday February 3 as part of its £11m multi-channel marketing push, as it continues to evolve its ‘Have You Had Your Weetabix’ campaign. It will launch across adults and kids’ national TV, social media and online (Facebook and YouTube) and it is ...

  • News

    Social media campaign for Vitalite extols diary-free lifestyle


    Saputo Dairy UK has announces the launch of a new social media campaign for its Vitalite dairy-free spread, celebrating the joy of a dairy-free lifestyle.The campaign, Viva La Vitalite, aims to build awareness and drive brand relevance and affinity, while also establishing Vitalite’s presence on Instagram. The brand’s first paid ...

  • News

    Whole Earth sponsors Team GB in run-up to Tokyo Olympics


    Whole Earth has announced it will be an official supporter of Team GB in the run-up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand’s healthy and wholesome credentials, and drive category growth.The one-year partnership will see Whole Earth become the official peanut butter ...

  • News

    Ready Brek brings back Central Heating for Everyone advert


    Ready brek is bringing back its ‘Central Heating for Everyone’ advert. The 2019 activity is Ready brek’s biggest support for over six years and will see the brand extending to additional channels. Unveiled in time for ‘porridge season’ and running throughout October across national TV, the advert demonstrates how quick ...

  • News

    Weetabix hits the airwaves for first time in five years


    Weetabix is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the breakfast sector.There are two adverts depicting epic historic and biblical feats taking place, all powered by a bowl of Weetabix, playing on the “Have You ...

  • News

    Kepak raises profile of All Day Breakfast Sausage Muffin


    Kepak Consumer Foods is rolling out a nationwide campaign to tempt shoppers into trying the All Day Breakfast Sausage Muffin, driving trial among new audiences and increasing product penetration.The Rustlers Breakfast Taste Challenge ‘Up For It’ will centre around an on-pack promotion, offering shoppers a second free All Day Breakfast ...

  • News

    Weetabix messaging returns for back to school period


    Weetabix is bringing back its Any-Which-Way-A-Bix messaging ready for the back to school period. The multi-channel promotion will see a return to TV of the Nick Frost-voiced TV advert, as well a social media influencer push and online campaign. There will also be new in-store activity and POS across major ...

  • News

    Fruit Bowl adds Unicorn Fruit Flakes to range


    Unicorn Fruit Flakes have been added to Fruit Bowl’s healthy fruit snacks range. Tapping into the huge unicorn trend, they are a mixture of Fruit Bowl’s top-selling Flake flavours – Raspberry, Strawberry and Blackcurrant – made from soft, chewy pieces of real fruit purées. The flakes are also gluten-free, vegan ...

  • News

    Alpen launches £1m Reach Your Peak marketing campaign


    Alpen has hidden 20 golden tickets in packs for the launch of its new ‘Reach Your Peak’ marketing campaign - inspired by Alpen’s mountain heritage. The £1m campaign, which includes the on-pack promotion on core Alpen bars and muesli, is designed to increase consumer awareness and drive sales this summer. ...