All Breakfast articles – Page 2
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News
Porridge oats company reveals new look for brand
Porridge oats company Stoats has revealed a new look for the brand, including a revamp of its packaging, which is now 100% recyclable or compostable. It is using Natureflex compostable film for its porridge bars and compostable PLA lining in its porridge pots. In addition to the new packaging, Stoats ...
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News
Quaker Oats launches on-pack promotion
Quaker Oats has launched a new on-pack promotion in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as consumers look to healthier breakfast options in January. The promotion continues on from Quaker’s I owe it to Oats campaign focusing on three key health ...
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Weetabix Crispy Minis cut sugar and add vitamins
The Weetabix Crispy Minis range has undergone a sugar reduction and will be supplemented with Vitamin D2. The Weetabix Crispy Minis pack has also been revamped with the new design highlighting the taste on-pack. Zoe Brimfield, senior brand manager, Weetabix said: “While Weetabix and Weetabix Minis will continue to lead ...
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product news: Kellogg’s teams up with Elf on the Shelf
Kellogg’s has teamed up with The Elf on the Shelf to give away 1,000 prize packages, each valued at up to £80. The activity is featured across seven million packs of Kellogg’s Coco Pops, Corn Flakes and Rice Krispies. The campaign will be supported by TV advertising, digital and ...
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News
product news: Duerr’s launches festive preserves advent calendar
Duerr’s has launched a festive preserves advent calendar. Behind the doors are a mixture of classic and specially blended, spirit-infused flavours in 42g individual serve glass jars, with the main door on December 24 revealing a 227g festive treat. Rrp is £12.50. Richard Duerr, sales and marketing director at Duerr’s, ...
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product news: Quaker unveils new brand strapline
Quaker is launching a new campaign to restage the brand by communicating the simple power of the oat. The campaign launches a new brand strapline, ‘I owe it to Oats’, and highlights the key benefits of oats. The marketing campaign features TV, digital, PR, and instore executions to engage with ...
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News
product news: Kingsmill adds to 50/50 range
Kingsmill has launched Kingsmill 50/50 Vitamin Boost, the latest addition to the Kingsmill 50/50 range. The loaf offers the taste of Kingsmill 50/50 with additional vitamins and minerals. Kingsmill’s head of marketing, Matthew Cullum, commented: “Health is a key driver of grocery innovation and Kingsmill 50/50 Vitamin Boost is a ...
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product news: Kellogg’s introduces joyböl to the UK
Kellogg’s is targeting the convenience and travel sectors with the introduction of its new joyböl brand in the UK this month. joyböl is an all-in-one fruit smoothie bowl containing a mix of grains, nuts, seeds and fruit in an on-the-go pot. Consumers simply pour cold water or milk into the ...
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News
product news: Quaker expands into breakfast drinks
Quaker is expanding its portfolio with the introduction of a new breakfast drink range rolling out from this month. The new Quaker breakfast drink will be available in Vanilla and Red Berries flavours, containing 86% milk and 11g of protein, in addition to delivering 100% wholegrain oats. Quaker has identified ...
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product news: Marmite extends into breakfast biscuit category
This month, Unilever is entering the breakfast biscuit category for the first time with the launch of Marmite Breakfast Biscuits. The new savoury biscuit aims to target the increasing number of consumers seeking on-the-go breakfast options. Developed in partnership with artisan bakery, Thomas Fudge’s, the crunchy and delicious savoury biscuits ...
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News
Morning munchies
For anyone looking to grab something for breakfast on their way to work, there’s more choice than ever before. From pots of porridge to warm pastries, from a bacon bap to a protein bar, the range is growing all the time.Last year, sausage brand Wall’s entered the fray with two ...
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News
product news: Marmite launches low salt variant
Marmite is launching a new 25% reduced salt variant. Designed to appeal to the growing number of consumers seeking a low-sodium diet, the new addition will benefit from a £3m multimedia spend as part of the ongoing Marmite Gene Campaign. Rolling out nationwide, new Reduced Salt Marmite is available in ...
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News
product news: Quaker introduces mix and match campaign
Following the success of the overnight oats on-pack promotion for Quaker Oats last summer, the brand is launching a new ‘mix and match’ campaign.It will offer shoppers the chance to choose the colour and design of their own, free, mason jar when purchasing packs of 1kg Traditional or Jumbo Quaker ...
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News
product news: belVita launches NutriBullet promotion
Mondelēz International’s healthy biscuit brand, belVita, is launching an on-pack promotion that will offer consumers the chance to win one of more than 1,000 NutriBullets. Launching this month and running through to July, the promotion will offer belVita buyers the opportunity to win a NutriBullet to make juice and smoothie ...
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News
Yara International opens "world’s largest" AdBlue production plant
AdBlue producer Yara International has opened what it describes as the world’s largest production capacity in Brunsbüttel, Germany. The new facility has a production capacity of 1.1 million tons of AdBlue per year. Svein Tore Holsether, president and CEO of Yara, said: “AdBlue is a fluid used to remove harmful ...
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News
product news: Alpen adds variant to light cereal bar range
Alpen has launched a new variant to its range of light cereal bars. A salted caramel flavour has been introduced to help retailers offer a greater range of healthier snacks. The new cereal bars marks the start of a year for Alpen in which it will be investing £1.5m in ...
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product news: Weetabix offers van prize
Weetabix is kick starting 2018 with a national competition giving convenience retailers the opportunity to win a van. Three Ford Transit Courier Base 1.5 ‘TDCi 75PS StgVI’ vans will be up for grabs in the promotion which will run to the end of February. The cereal brand will activate the ...
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News
product news: Jim Jams extends range
Reduced sugar jams and spreads maker Jim Jams is expanding its range after a surge in sales over the past year.Latest Nielsen Scantrack data for the past 12 months shows that Jim Jams enjoyed the largest sales increase within the top 30 UK spreads with an 803% rise in sales.Now ...
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product news: Kellogg’s unveils £10m marketing plan
Kellogg’s has announced plans to drive out-of-breakfast consumption in 2018 with a £10m marketing campaign for Corn Flakes exploring the different times of day people eat cereal. Building on this year’s #MyPerfectBowl campaign – which resulted in Kellogg’s Corn Flakes ranking first for top-of-mind brand awareness – January 2018 will ...
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product news: Warburtons reveals new advert with Peter Kay
Bakery brand Warburtons has unveiled its latest ad campaign, Pride & Breadjudice, which features Peter Kay in the starring role. The 180-second advert made its debut on Saturday October 7, and continuing the theme of Warburtons’ previous ad campaigns, it provides a taste of Warburtons’ family heritage. Jonathan Warburton, chairman ...
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