Weetabix is kick starting 2018 with a national competition giving convenience retailers the opportunity to win a van.

Three Ford Transit Courier Base 1.5 ‘TDCi 75PS StgVI’ vans will be up for grabs in the promotion which will run to the end of February.

The cereal brand will activate the competition in Bestway, Landmark and Today’s Group wholesale depots. The initiative will be supported by a trade advertising and PR campaign, with high impact POS, including pallet wraps, FSDUs and full -scale van displays, promoting the competition in depots nationwide.

The competition will be run via a Text to Win mechanic. Retailers will need to purchase three cases of Weetabix cereal then text their details to a dedicated competition hotline. Twenty runners up will each receive £100 worth of Weetabix cereal products.

Darryl Burgess, head of convenience, wholesale and foodservice at Weetabix, commented: “2017 has been a hugely successful year for us and we have ambitious plans to maintain the momentum next year. Kick starting 2018 with this major promotion, demonstrates our continued support for convenience stores.

“We look forward to helping retailers further drive their sales and help us grow the overall cereals category.”