Nisa has launched a significant beers, wines and spirits promotional campaign, offering retailers what it says are “market-leading deals” on top brands for the crucial festive trading period.
Its ‘Mega Deals’ campaign provides Nisa retailers with new offers every week until the end of 2024, with a wider range of products and categories set to be introduced in the coming weeks.
The campaign will feature 10 popular products each week, with orders available through Nisa’s online ordering platform, on household names such as Madri and Thatchers in the beer and cider category, Yellow Tail and Casillero Del Diablo in wine, and spirits including Jack Daniel’s and Glen’s Vodka.
Nisa’s trading director Ayaz Alam says: “We know how crucial the festive trading period is for our customers, and we’ve gone above and beyond to ensure they’re getting the most competitive prices on the market. With demand for beers, wines, and spirits peaking around Christmas, the ‘Mega Deals’ campaign is a timely and powerful tool for retailers to increase footfall and boost sales.”
The British Retail Consortium reports that sales in the food and beverage sector often surge by over 10% during the festive season.
