Heineken is offering retailers a suite of Halloween-themed point of sale materials for its top-selling beer and cider brands.
The in-store campaign invites shoppers to ‘Meet the Chillers’, bringing the seasonal opportunity to life in-store with free standing display units, posters, wobblers, and shelf barkers, as well as digital assets for retailers’ social media platforms.
The supplier – which is highlighting Strongbow Original, Strongbow Dark Fruit, Desperados, Heineken and Heineken 0.0 – says that beer and cider sales increased by 4.6% in the week of Halloween last year.
The occasion has become the biggest seven-day trading period during autumn, it adds, with flavoured fruit cider overtrading with younger consumers during this period. Also, with 55% of millennials celebrating Halloween and this age group known to moderate their alcohol intake, leveraging low- and no-alcohol products is important at this time of the year, it adds.
The marketing material is available to order from https://thedeltagroup.com/heinekenPOS/
Heineken UK’s customer director Paul Gordon says: “Halloween is a fantastic event for retailers and wholesalers to get involved and have fun with, as adults up and down the country will be looking to celebrate and socialise. Our new ‘Meet the Chillers’ campaign aims to help retailers maximise the opportunity by tapping into that excitement.”
