Mondelēz International’s healthy biscuit brand, belVita, is launching an on-pack promotion that will offer consumers the chance to win one of more than 1,000 NutriBullets.

Launching this month and running through to July, the promotion will offer belVita buyers the opportunity to win a NutriBullet to make juice and smoothie recipes, to complement their belVita breakfast biscuit.

To be entered into the weekly prize draw for the chance to win a NutriBullet, shoppers must purchase a belVita promotional pack, then visit the promotion’s website and enter the barcode displayed on their packet.

Susan Nash, trade communications manager at Mondelez, said: “Breakfast is an incredibly important meal; this competition aims to drive additional excitement and sales to the range. Retailers should stock up on promotional packs to avoid consumer disappointment.”