Valeo Foods is launching three new Barratt Sweet Shop lines to tie in with the release of the new Super Mario Galaxy Movie: Barratt Sweet Shop x Super Mario Galaxy Movie Mini Rings Mix; Barratt Sweet Shop x Super Mario Galaxy Movie Cola Loops; and Barratt Sweet Shop x Super Mario Galaxy Movie Apple Loops. All 120g packs have an rrp of £1.
Valeo says the collaboration builds on the brand’s recent relaunch which was designed to celebrate heritage while “dialling up modern fun”.
“Following Barratt Sweet Shop’s bold new rebrand, the partnership is a brilliant way to launch the brand into a whole new orbit of fun,” says Michael Inpong, chief marketing officer at Valeo Foods UK. “This collaboration lets us dial the energy up even further, drawing on the brand’s iconic heritage to create soft, tangy sweets with a globally loved movie franchise and creating stellar moments on shelf.”
