DSL Group (Nottingham) has announced the launch of DSL Connect – a new app designed to transform how independent retailers order, manage and grow their in-store sales.
DSL Connect puts control directly into the hands of retailers, enabling them to access promotions, place orders and manage returns more efficiently than ever before.
Through the app, retailers can browse and order the latest promotions; quickly repeat previous orders; access a curated range of best-selling products; manage returns against invoices; and stay fully informed on upcoming launches and opportunities.
Karanbir Landa, director at DSL Group, says: “DSL Connect goes beyond ordering. The platform is designed to support smarter retailing by giving customers clearer visibility of what works.
“By simplifying access to high-performing lines and structured promotions, the app helps retailers make more confident buying decisions, improve stock availability and ultimately increase basket spend.”
Landa says the launch of DSL Connect strengthens its commitment to supporting independent retailers while enhancing its field sales model.
“The app works alongside DSL’s nationwide sales team, ensuring retailers benefit from both digital convenience and in-person expertise. This hybrid approach allows for greater flexibility, more touchpoints, and improved in-store execution.
“This isn’t just about placing orders – it’s about helping retailers make better decisions, reduce risk, and ultimately drive more sales in-store.
“We see DSL Connect as a major step forward in how our industry operates, combining technology with strong on-the-ground support to deliver real results.”
The app is now being rolled out across DSL’s network of retailers, with further enhancements planned as part of an ongoing digital development programme.
