Warburtons PMP Toastie loaf

Warburtons will be putting its signature Toastie loaf into price-marked packaging (PMP) for convenience stores from September.

Shoppers have been found to buy more wrapped bakery with PMP than the convenience category average and the signature wax paper-wrapped 800g Toastie Loaf (RRP £1.39) will join Warburtons’ existing ranges in the convenience bakery category and complement the already existing range of PMPs (Wholemeal 800g £1.29 PMP, Half & Half 800g £1.29 PMP and Crumpets 99p PMP)

Jonathan Warburton, chairman of Warburtons, said: “As a family business, we’re committed to putting high-quality, fresh products on shelves across the UK. Offering our iconic Toastie loaf and crumpets to convenience stores as price-marked packs means these products, that people know and love, will be available at great prices across the country.”