Mars GetYourDingBac

Mars Wrigley is launching a new, high profile Extra Chewing Gum TV campaign.

Designed to keep gum top of mind and relevant to the events of our times, the tongue-in-cheek ad, features a number of characters in memorable lockdown moments re-entering the real world.

The campaign will be launched under Extra’s Get Your Ding Back tagline, which promotes confidence and making positive connections with others.

Chirag Shah, Extra brand manager said: “I’m extremely excited to launch our new Extra TV campaign. The advert perfectly captures the nation’s mood and will create lots of smiles, which in turn will help keep gum top of mind and drive sales for retailers.

“We are heavily investing in the gum category this year to keep it contextually relevant – with our biggest annual spend to date. Our Extra comms for the first quarter of 2021 was very much focused around gum consumption in-home, however looking forward we will be activating a number of exciting campaigns around those key out-of-home consumption occasions.”