This February, Mars Chocolate and Wrigley UK is continuing to drive in-car consumption by bringing back its gum holder, which enables drivers to keep bottles of Extra and Airwaves to hand.

The in-car gum holder will free of charge with selected purchased gum bottles. The formats on offer include Extra Peppermint, Extra Spearmint (60pc), Extra White, Extra White Bubblemint, Extra Ice Peppermint and Extra Coolbreeze (46pc), Airwaves Menthol & Eucalyptus (46pc) bottles and New Extra Mints (70 pc).

The campaign will be supported with a new extension of the Time to Shine advert – Arrive Ready (for your time to shine).

Alyona Fedorchenko, gum, mints and fruity confections marketing director at Mars Chocolate and Wrigley UK, commented: “We work hard to unlock new consumption occasions for consumers, and our in-car gum holder has already helped millions of drivers to Arrive Ready at their destination.

“With the growth in consumers’ interest in health and wellbeing, Wrigley’s bottle formats are a great freshening and sugar-free option for those who graze frequently, and have grown 21% in the last 12 months. The launch of our latest media campaign will help retailers maximise reach and accelerate sales during the promotional period.”

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