Varta Consumer Batteries is launching a £1m Christmas campaign, which is predicted to reach a UK audience of 22 million this festive season.

The campaign, led by a TV advert, will feature on multiple channels including a spot during ITV’s flagship winter programme ‘I’m a Celebrity… Get Me Out of Here!’.

To resonate with festive audiences, Varta has created an advert that demonstrates how its batteries have been behind some of the most memorable Christmas moments in a young boy’s life, while reminding us of our own.

Natalie Carney, Varta trade marketing manager, UK & Ireland, commented: “The significant investment we have put into this campaign reiterates our commitment to the UK market. The Christmas period is a competitive time for advertising but, as a challenger brand, we’ve not been afraid to tell our story and come up with a creative that will really resonate with consumers. The advert is designed to raise awareness of the brand in this key trading period, highlight our current stockists and act as a handy reminder to shoppers to stock up on batteries so they can continue to power their own Christmas moments.”