Battery manufacturer Panasonic Energy is introducing new packaging across its range as part of a global packaging overhaul for 2017. In addition, it is giving a power boost to Pro Power, its best selling alkaline battery, so that it delivers improved performance and better value.

The new packaging design, which is being rolled out in now, includes the movement of appliance icons from the back to the front of packs, which is in response to consumer research showing that there continues to be confusion among shoppers when choosing batteries.

Tim Clark of Panasonic Energy UK commented: “Our research shows that the battery category is still a confusing place for shoppers, with the consumer decision buying tree telling us that shoppers firstly choose a battery based on a need to power a specific appliance. So by moving the appliance icons to the front of the pack, we are helping them find the right battery for their appliance.”

Panasonic’s new packaging design features across their three-strong alkaline range, with a different colour differentiating each of the variants; Panasonic Everyday Power for entry-level value, Panasonic Pro Power offering advanced power ideal for high to medium drain appliances, and Panasonic Evolta for the most demanding battery users.

In addition to the new packaging, their best-selling premium Alkaline battery, Panasonic Pro Power is being given a boost in power of 6% versus the previous generation.

Clark added: “Long lasting power is one of the most important criteria for battery shoppers, and our technological leadership means that with continued innovation, we have been able to increase the power to our best-selling battery by 6%, and so deliver an excellent performing product, at an affordable price.”