As part of a strategic move to communicate the benefits of Energizer EcoAdvanced, its longest lasting AA/AAA alkaline batteries made with 4% recycled batteries, Energizer has partnered with E-bike supplier, VOLT.
Starting June 8, the promotion gives shoppers the chance of winning one of 15 VOLT E-bikes when purchasing any pack of Energizer EcoAdvanced batteries in the UK.
The offer will run for three months with a total of five E-bikes given away each month, each worth £1,500. To enter, consumers must visit the promotional microsite and enter the barcode found on packs purchased in the UK.
Stuart Picton, brand marketing, Energizer, commented: “We are delighted to be partnering with VOLT to offer E-bikes to Energizer EcoAdvanced shoppers. The promotion is designed to remind consumers of the longer lasting performance of Energizer EcoAdvanced batteries while at the same time promoting environmental sustainability and innovation, key values of the Energizer brand.”
Energizer will be supporting retailers with displays and point of sale material to promote the offer.