All Soft drinks articles
-
Product NewsVimto launches a new visual identity across its entire portfolio
Vimto is launching a new visual identity across its entire portfolio, rolling out from this month.
-
Product News
CCEP and Monster Energy unveil new support initiative for convenience retailers
Coca-Cola European Partners (CCEP) and Monster Energy have unveiled a new support initiative to help convenience retailers maximise energy drink sales.
-
Product News
Ribena adds sparkle with new single-can format
Ribena is launching a new 330ml single can in two flavours, Ribena Sparkling Blackcurrant and Ribena Sparkling Raspberry this month.
-
Product News
Milkshake brand F'real notches up 900 installations in convenience
Milkshake brand F’real is celebrating a milestone with the installation of its 900th machine in the convenience sector.
-
Product News
Gold Superkings join Imperial’s Embassy Signature Range
Imperial Tobacco has announced a range extension for Embassy Signature with the launch of its new Gold Superkings variant to help retailers cater for shoppers looking for ”premium products at a great price”.
-
Feature
Down but not out - focus on food and drinks to go
This year has been like no other in many ways, thanks to the Covid-19 pandemic, not least of all for food-to-go sales.
-
Product News
CCEP reduces price points on selected 500ml PMPs for limited period
Coca-Cola European Partners (CCEP) has reduced the recommended price points for some of its 500ml bottle price-marked packs (PMPs) for a limited period of time, and says it is trying to help convenience retailers drive sales of on-the-go formats and tap into the consumer demand for value.
-
Product News
Return of CCEP’s special-edition festive packs
Coca-Cola European Partners (CCEP) kicks off its annual Coca-Cola Christmas countdown this month with the return of its special edition take-home festive packs. Rolling out this month, 160 million QR codes will be printed on selected Santa packs of Coca-Cola original taste, Coca-Cola zero sugar and ...
-
Product News
Weetabix On The Go drives impulse purchases with new PMPs
Breakfast drinkg Weetabix On The Go has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category. Launching this month, the Weetabix On The Go bottles will be available in wholesale and convenience, including Bestway, Blakemore, BRP ...
-
Product News
Britvic signs new 20-year franchise bottling agreement with PepsiCo
Britvic has reached agreement with PepsiCo for a new and exclusive 20-year franchise bottling agreement in Great Britain for the production, distribution, marketing and sales of its carbonated soft drink brands - including Pepsi, 7UP and Mountain Dew.
-
Product News
Monster Energy forms partnership with Microsoft’s 2021 Halo Infinite game
Monster Energy has announced a new gaming partnership with Microsoft’s 2021 Halo Infinite game, to help retailers tap into energy drinkers’ appetite for gaming.
-
Product News
Red Bull launches on-pack promotion aiming to grow energy drink category
Red Bull has launched its latest campaign, Red Bull Air Mail, an on-pack promotion featuring on Red Bull Energy Drink 250ml 4-packs from October in the impulse channel, launching to wider grocery in November.
-
Product News
Boost back on TV with ‘biggest ever’ marketing campaign
Boost Drinks has launched a £1.2m ‘Choose Now’ marketing campaign alongside a complete brand refresh.
-
Product News
Tropicana launches new ‘Lean’ range and overhauls functional juices
Chilled fruit juice brand Tropicana is launching a new range of juice drinks to offer wider choice to consumers - Tropicana Lean – containing 40% less sugar and 40% less calories.
-
Feature
Monster simulator promotion launched by CCEP
Coca-Cola European Partners has unveiled a new promotion to support its Monster Energy range, giving gaming enthusiasts the chance to win a Monster-branded racing simulator.
-
News
Boost Drinks sends out care packages to independent retailers
Boost Drinks, as a brand that sells only through the independent channel, is sending out packages to nominated independent retailers across the mainland UK and NI, in recognition of their bravery and hard work during the current pandemic. The brand has joined a list of brands and businesses that are ...
-
News
Yazoo back on TV after 10 years with £2m sponsorship deal
Flavoured milk brand Yazoo is back on screens after nearly 10 years, in a £2m broadcast sponsorship deal with new spin-off series Young Sheldon. The advert features the drink in several different consumption occasions; on the go, at home and as an accompaniment to work and revision. It will air ...
-
News
Drinkable yogurt brand YOP revamps design
Drinkable yogurt brand YOP has unveiled a new design across its portfolio, as well as new formats and flavours. The 500g bottle format, which currently includes Strawberry and Raspberry, will be joined by the new 180g size in four packs. The additional sizes tap into new usage occasions for the ...
-
News
Lucozade Energy adds Citrus Chill to flavours range
Lucozade Energy is introducing Lucozade Energy Citrus Chill to its £66.8m flavours range in 380ml price-marked and standard packs. Zoe Trimble, head of marketing for Lucozade at Lucozade Ribena Suntory, said: “We know new Lucozade Energy flavours drive real excitement with consumers looking for new tastes from a brand they ...
-
News
Levi Roots Soft Drinks launches Tropical Punch flavour
Levi Roots Soft Drinks has announced the launch of a new flavour – Tropical Punch. Launching in April, the new variant is a pineapple and sweet mango mix. It is available in a 500ml price-marked bottle that has been developed specifically for the convenience and impulse channel. ...
