All Soft drinks articles
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Product NewsMolson Coors Beverage Company sets up new team as it expands its portfolio
Molson Coors Beverage Company has launched its Beverage Hub, a dedicated team to support its growing portfolio of brands in emerging, fast-growth categories. It has also announced three new distribution partnerships as it continues to expand its footprint beyond the beer aisle.
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Product News
Vimto relaunches core squash range and fortifies full squash portfolio with Vitamin D
Vimto is re-launching its core squash range this spring, and will be fortifying the full squash portfolio with Vitamin D.
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Product News
Diet Coke launches on-pack promotion offering trial of digital subscription service Readly
Coca-Cola European Partners (CCEP) has unveiled a new on-pack promotion for Diet Coke, offering consumers a free trial to the digital subscription service, Readly.
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Product News
Carabao organises prize draw for retailers to win tickets to international cricket matches
Energy drink brand Carabao is giving retailers the chance to win pairs of tickets to England Cricket matches this summer.
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Product News
Grenade announces three new flavours of its functional drink Grenade Energy
Performance nutrition brand Grenade is about to introduce three new flavours of its functional drink, Grenade Energy, with confirmed listings across major retailers including Motor Fuel Group.
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Product News
Vimto launches a new visual identity across its entire portfolio
Vimto is launching a new visual identity across its entire portfolio, rolling out from this month.
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Product News
CCEP and Monster Energy unveil new support initiative for convenience retailers
Coca-Cola European Partners (CCEP) and Monster Energy have unveiled a new support initiative to help convenience retailers maximise energy drink sales.
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Product News
Ribena adds sparkle with new single-can format
Ribena is launching a new 330ml single can in two flavours, Ribena Sparkling Blackcurrant and Ribena Sparkling Raspberry this month.
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Product News
Milkshake brand F'real notches up 900 installations in convenience
Milkshake brand F’real is celebrating a milestone with the installation of its 900th machine in the convenience sector.
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Product News
Gold Superkings join Imperial’s Embassy Signature Range
Imperial Tobacco has announced a range extension for Embassy Signature with the launch of its new Gold Superkings variant to help retailers cater for shoppers looking for ”premium products at a great price”.
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Feature
Down but not out - focus on food and drinks to go
This year has been like no other in many ways, thanks to the Covid-19 pandemic, not least of all for food-to-go sales.
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Product News
CCEP reduces price points on selected 500ml PMPs for limited period
Coca-Cola European Partners (CCEP) has reduced the recommended price points for some of its 500ml bottle price-marked packs (PMPs) for a limited period of time, and says it is trying to help convenience retailers drive sales of on-the-go formats and tap into the consumer demand for value.
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Product News
Return of CCEP’s special-edition festive packs
Coca-Cola European Partners (CCEP) kicks off its annual Coca-Cola Christmas countdown this month with the return of its special edition take-home festive packs. Rolling out this month, 160 million QR codes will be printed on selected Santa packs of Coca-Cola original taste, Coca-Cola zero sugar and ...
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Product News
Weetabix On The Go drives impulse purchases with new PMPs
Breakfast drinkg Weetabix On The Go has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category. Launching this month, the Weetabix On The Go bottles will be available in wholesale and convenience, including Bestway, Blakemore, BRP ...
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Product News
Britvic signs new 20-year franchise bottling agreement with PepsiCo
Britvic has reached agreement with PepsiCo for a new and exclusive 20-year franchise bottling agreement in Great Britain for the production, distribution, marketing and sales of its carbonated soft drink brands - including Pepsi, 7UP and Mountain Dew.
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Product News
Monster Energy forms partnership with Microsoft’s 2021 Halo Infinite game
Monster Energy has announced a new gaming partnership with Microsoft’s 2021 Halo Infinite game, to help retailers tap into energy drinkers’ appetite for gaming.
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Product News
Red Bull launches on-pack promotion aiming to grow energy drink category
Red Bull has launched its latest campaign, Red Bull Air Mail, an on-pack promotion featuring on Red Bull Energy Drink 250ml 4-packs from October in the impulse channel, launching to wider grocery in November.
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Product News
Boost back on TV with ‘biggest ever’ marketing campaign
Boost Drinks has launched a £1.2m ‘Choose Now’ marketing campaign alongside a complete brand refresh.
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Product News
Tropicana launches new ‘Lean’ range and overhauls functional juices
Chilled fruit juice brand Tropicana is launching a new range of juice drinks to offer wider choice to consumers - Tropicana Lean – containing 40% less sugar and 40% less calories.
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Feature
Monster simulator promotion launched by CCEP
Coca-Cola European Partners has unveiled a new promotion to support its Monster Energy range, giving gaming enthusiasts the chance to win a Monster-branded racing simulator.
