All Soft drinks articles
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Product NewsBritvic signs new 20-year franchise bottling agreement with PepsiCo
Britvic has reached agreement with PepsiCo for a new and exclusive 20-year franchise bottling agreement in Great Britain for the production, distribution, marketing and sales of its carbonated soft drink brands - including Pepsi, 7UP and Mountain Dew.
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Product News
Monster Energy forms partnership with Microsoft’s 2021 Halo Infinite game
Monster Energy has announced a new gaming partnership with Microsoft’s 2021 Halo Infinite game, to help retailers tap into energy drinkers’ appetite for gaming.
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Product News
Red Bull launches on-pack promotion aiming to grow energy drink category
Red Bull has launched its latest campaign, Red Bull Air Mail, an on-pack promotion featuring on Red Bull Energy Drink 250ml 4-packs from October in the impulse channel, launching to wider grocery in November.
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Product News
Boost back on TV with ‘biggest ever’ marketing campaign
Boost Drinks has launched a £1.2m ‘Choose Now’ marketing campaign alongside a complete brand refresh.
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Product News
Tropicana launches new ‘Lean’ range and overhauls functional juices
Chilled fruit juice brand Tropicana is launching a new range of juice drinks to offer wider choice to consumers - Tropicana Lean – containing 40% less sugar and 40% less calories.
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Feature
Monster simulator promotion launched by CCEP
Coca-Cola European Partners has unveiled a new promotion to support its Monster Energy range, giving gaming enthusiasts the chance to win a Monster-branded racing simulator.
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News
Boost Drinks sends out care packages to independent retailers
Boost Drinks, as a brand that sells only through the independent channel, is sending out packages to nominated independent retailers across the mainland UK and NI, in recognition of their bravery and hard work during the current pandemic. The brand has joined a list of brands and businesses that are ...
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News
Yazoo back on TV after 10 years with £2m sponsorship deal
Flavoured milk brand Yazoo is back on screens after nearly 10 years, in a £2m broadcast sponsorship deal with new spin-off series Young Sheldon. The advert features the drink in several different consumption occasions; on the go, at home and as an accompaniment to work and revision. It will air ...
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News
Drinkable yogurt brand YOP revamps design
Drinkable yogurt brand YOP has unveiled a new design across its portfolio, as well as new formats and flavours. The 500g bottle format, which currently includes Strawberry and Raspberry, will be joined by the new 180g size in four packs. The additional sizes tap into new usage occasions for the ...
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News
Lucozade Energy adds Citrus Chill to flavours range
Lucozade Energy is introducing Lucozade Energy Citrus Chill to its £66.8m flavours range in 380ml price-marked and standard packs. Zoe Trimble, head of marketing for Lucozade at Lucozade Ribena Suntory, said: “We know new Lucozade Energy flavours drive real excitement with consumers looking for new tastes from a brand they ...
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News
Levi Roots Soft Drinks launches Tropical Punch flavour
Levi Roots Soft Drinks has announced the launch of a new flavour – Tropical Punch. Launching in April, the new variant is a pineapple and sweet mango mix. It is available in a 500ml price-marked bottle that has been developed specifically for the convenience and impulse channel. ...
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News
Pepsi Max revamps packaging for Cherry, Raspberry and Ginger flavours
Pepsi Max is introducing a packaging redesign across its Cherry, Raspberry and Ginger flavours. The new packs will appear on TV this month to drive awareness among consumers. The rebrand will also have digital and in-store support. The Pepsi recycling message will also be included on the caps of Pepsi ...
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News
CCEP adds cherry flavour to the Coca-Cola Energy line-up
Coca-Cola European Partners (CCEP) has unveiled a new cherry-flavoured variant of Coca-Cola Energy which is rolling out this month. Coca-Cola Energy and Coca-Cola Energy No Sugar now also have an extra Coca-Cola taste and the cans have an enhanced look and feel that draws greater distinction between the two variants. ...
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News
7Up adds cherry flavour to its sugar-free range
7Up is boosting its sugar-free range with the launch of a new cherry flavour, which is available now. Phil Sanders, out of home commercial director at Britvic, commented: “We have a successful history of introducing winning new flavours to a number of our brands, such as the launch of Pepsi ...
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News
Capri-Sun adds blackcurrant flavour to 330ml on-the-go pouches
Coca-Cola European Partners (CCEP) is expanding its juice drinks portfolio with the launch of Capri-Sun 330ml Blackcurrant, which will join Capri-Sun Orange 330ml and Capri-Sun Cherry 330ml on-the-go pouches. The new variant is made from real fruit juice, contains no preservatives or artificial flavouring and is Soft Drink Tax-exempt. ...
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News
Coca-Cola European Partners expands juice drinks portfolio
Coca-Cola European Partners (CCEP) is expanding its juice drinks portfolio, with the launch of Capri-Sun 330ml Blackcurrant, which will join Capri-Sun Orange 330ml and Capri-Sun Cherry 330ml on-the-go pouches. The new variant, which is available now, is made from real fruit juice, contains no preservatives or artificial flavouring and is ...
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News
Food for thought
Research by leading soft drinks’ manufacturer Lucozade Ribena Suntory (LRS) reveals that by encouraging shoppers to choose a soft drink with their meals and snacks, retailers could unlock £215m-worth of extra sales. "There is an opportunity for retailers to take advantage of the almost one billion out-of-home eating opportunities that ...
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News
Fanta introduces new zero sugar Raspberry flavour
Fanta has added a new zero sugar Raspberry flavour to its range. According to Nielsen data, 75% of Fanta zero sugar’s growth is incremental so brand owner Coca-Cola European Partners expects the new flavour to not only attract new consumers into the segment, but also encourage occasional shoppers to ...
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News
Boost enters the chilled ready-to-drink coffee category
Energy drink brand Boost is entering the chilled ready-to-drink coffee category. New Boost Iced Coffee is available in Caffe Latte and Double Espresso flavours in a £1 price-marked can (non price-marked packs are also available). Simon Gray, founder and managing director at Boost described them as ‘great tasting products with ...
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News
Yazoo adds limited-edition flavour to its line-up
Flavoured milk brand Yazoo is launching a new limited-edition flavour; Choco-Hazelicious. Building on the success of previous limited-edition flavours, Yazoo is releasing Choco-Hazelicious in four different formats to ensure it can be consumed both on-the-go and at home. The 400ml standard pack and matching £1 PMP version will be ...
