All Soft drinks articles – Page 4

  • News

    S.Pellegrino expands range with Mediterranean flavours

    2019-06-14T00:00:00Z

    Sparkling water brand S.Pellegrino is expanding its range with the launch of S.Pellegrino Essenza. The new product is a blend of Mediterranean flavours in S.Pellegrino bubbles, available in a 33cl can format. The new range includes three Mediterranean fruit flavours; Lemon Lemon Zest, Tangerine ...

  • Coca-Cola and Costa produce canned RTD coffee
    News

    Coca-Cola and Costa produce canned RTD coffee

    2019-06-14T00:00:00Z

    The Coca-Cola Company and Costa Coffee have unveiled Costa Coffee Ready-to-Drink (RTD), a chilled, canned coffee brewed with Costa Coffee beans, designed for consumers looking for a genuine coffee hit. Costa Coffee RTD will launch with three of Costa Coffee’s most popular variants – Classic Latte, Caramel Latte and Black ...

  • News

    Barr Soft Drinks launches Irn-Bru on-pack promotion

    2019-06-14T00:00:00Z

    Barr Soft Drinks is aiming to drive retailer sales this summer with what it describes as its biggest ever on-pack promotion for Irn-Bru, giving consumers the opportunity to win thousands of summer prizes. Bru-Nanza will run during July and August, offering consumers the chance to win Irn-Bru branded items, ...

  • News

    Red Bull signs up sports stars to provide advice

    2019-06-14T00:00:00Z

    Energy drink brand Red Bull, is encouraging consumers to unleash their inner athlete with its latest campaign, Red Bull Project Pro. As part of the campaign, six of the UK’s top athletes will offer a never-before-seen view of how they train and live their day-to-day lives. The campaign aims to ...

  • News

    Coca-Cola celebrates launch of energy drink

    2019-05-31T00:00:00Z

    To celebrate the arrival of Coca-Cola Energy, a new multi-million-pound fully integrated campaign has been launched. The campaign includes a partnership with Spotify that will allow listeners to enjoy a sponsored ‘energy boosted’ playlist and more than 300,000 samples will be given out at festivals across the country to keep ...

  • News

    Britvic offers parents chance to shoot for the moon

    2019-05-31T00:00:00Z

    Britvic’s latest on-pack promotion across its Fruit Shoot brand this summer will give parents the chance to win their kids dream ‘thing’. Available to convenience stores from early July, the ‘Fruit Shoot for the Moon’ on-pack promotion gives parents 12 opportunities to win their kids ultimate dream experience of their ...

  • News

    Boost Drinks launches chance to win trip to New York

    2019-05-31T00:00:00Z

    This summer, Boost Drinks is launching a new on-pack promotion across its 250ml Original Energy and Original Sugar-Free PMP variants. Running from 10 June to 20 October, the promotion offers consumers the chance to win a trip for two to New York, along with daily and weekly giveaways including BOSE ...

  • News

    Highland Spring reveals new look for sparkling range

    2019-05-24T00:00:00Z

    Highland Spring has unveiled a new look for its Sparkling range to better showcase its provenance and everyday hydration credentials. Carol Saunders, head of marketing at Highland Spring Group, said: “We saw huge success with the launch of our new look Still range in 2017 and now is the ...

  • News

    Lucozade Sport unveils bottles featuring England Lionesses

    2019-05-24T00:00:00Z

    Lucozade Sport is unveiling special-edition bottles as part of its partnership with the England Lionesses ahead of the FIFA Women’s World Cup 2019. The new designs are part of Lucozade Sport’s campaign which includes TV, digital, social, outdoor and in-store activity to help retailers make the most of this ...

  • News

    Britvic supports sugar-free Tango with £1.2m campaign

    2019-05-24T00:00:00Z

    Britvic is rolling out a new £1.2m marketing campaign to support its sugar-free Tango range. Two creatives, one for TV and the other for cinema, will see the first introduction of the Tanguru, played by Funny Women Champion, Thanyia Moore. Rachel Astbury-Phillips, OOH commercial director at Britvic, commented: “While the ...

  • News

    Volvic launches British-made fruit and spring water drink

    2019-05-17T00:00:00Z

    Volvic has unveiled L’mon, a new range of zesty, sparkling drinks produced in the UK, combining at least 25% real fruit juice and British spring water. Jacqueline Lane, senior brand manager for Volvic UK Ireland, commented: “Now, more than ever, consumers are on the lookout for healthier products, ...

  • News

    Lucozade launches £10m Spark Something campaign

    2019-05-17T00:00:00Z

    Lucozade Energy is launching a £10m marketing campaign called Spark Something. The campaign will involve TV, outdoor, social and digital advertising, as well as in-store activation through POS materials including FSDUs, barkers and shelf wobblers. “The campaign will position the market-leading energy brand as one that sparks positive energy, broadening ...

  • News

    Sales pour in

    2019-05-06T00:00:00Z

    What a year of ups and downs 2018 was for the soft drinks category. On the downside we had the introduction of the soft drinks tax as well as the shortage of carbon dioxide, but on the upside there was the England team’s bettter-than-expected performance in the World Cup and ...

  • News

    Rubicon flaunts partnership with England Cricket Team

    2019-05-03T00:00:00Z

    Barr Soft Drinks is highlighting Rubicon’s status as the official soft drinks partner of the England Cricket Team with a summer-long campaign. The exotic juice brand’s £2m ‘Catch the Taste of Summer’ campaign will engage fans with a raft of marketing activity in its biggest ever cricket partnership, with the ...

  • News

    Britvic runs on-pack promotion across Robinsons Refresh’d range

    2019-05-03T00:00:00Z

    Britvic is aiming to help convenience retailers drive sales this summer with an on-pack promotion across its Robinsons Refresh’d range. Promotional packs rolling out now until mid-June will offer shoppers the chance to win Wimbledon experiences – from branded towels to VIP tickets to a tennis match during the tournament. ...

  • News

    Tetley invests £1.3m in its Cold Infusions range

    2019-05-03T00:00:00Z

    Tetley has announced a £1.3m investment in its Tetley Cold Infusions range with new products, new formats, and a wide-reaching programme of marketing and in-store support starting this month. First up is the launch of a new flavour, Strawberry and Watermelon, with no caffeine, sugar or artificial flavours. Available in ...

  • News

    Britvic brings back Fido Dido to drive 7UP Free sales

    2019-04-26T00:00:00Z

    7UP is reuniting with Fido Dido to celebrate the beverage and encourage people to slow down and appreciate the little things in life. Fido Dido will appear across 7UP Free limited-edition packs from April in an effort to drive visibility on shelf and to introduce the character and his mentality ...

  • News

    Lucozade Ribena Suntory spends £6.2m on campaign

    2019-04-17T00:00:00Z

    Lucozade Ribena Suntory is launching a £6.2m marketing campaign featuring its infused blackcurrant water range Ribena Frusion. Launching with a TV advert, the Blackcurrant Artistry campaign will highlight the natural credentials of the brand across its ready-to-drink, cartons, squash and new Ribena Frusion range. Charlotte Flook, head of Ribena at ...

  • News

    Barr Soft Drinks launches its new Irn-Bru advertising campaign

    2019-04-12T00:00:00Z

    Barr Soft Drinks is investing £6m in its Irn-Bru flavoured carbonate brand, with a new campaign that will urge shoppers to ‘get some Irn in you’. The national campaign will be spearheaded by two new adverts which break in April, with the Irn-Bru attitude and personality that the brand ...

  • News

    Yazoo introduces limited-edition Choc Caramel flavour

    2019-04-05T00:00:00Z

    Milk drink brand Yazoo has announced its new limited-edition flavour Choc Caramel. Available from this month, the flavour will launch exclusively in convenience with 400ml £1 price-marked packs and the standard 400ml format (RSP £1.15). Wayne Thompson, customer marketing manager at FrieslandCampina, said: “We’ve seen how popular our limited-edition flavours ...