All Soft drinks articles – Page 4
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Focus On FeatureDown but not out - focus on food and drinks to go
This year has been like no other in many ways, thanks to the Covid-19 pandemic, not least of all for food-to-go sales.
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Product NewsCCEP reduces price points on selected 500ml PMPs for limited period
Coca-Cola European Partners (CCEP) has reduced the recommended price points for some of its 500ml bottle price-marked packs (PMPs) for a limited period of time, and says it is trying to help convenience retailers drive sales of on-the-go formats and tap into the consumer demand for value.
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Product NewsReturn of CCEP’s special-edition festive packs
Coca-Cola European Partners (CCEP) kicks off its annual Coca-Cola Christmas countdown this month with the return of its special edition take-home festive packs. Rolling out this month, 160 million QR codes will be printed on selected Santa packs of Coca-Cola original taste, Coca-Cola zero sugar and Diet ...
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Product NewsWeetabix On The Go drives impulse purchases with new PMPs
Breakfast drinkg Weetabix On The Go has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category. Launching this month, the Weetabix On The Go bottles will be available in wholesale and convenience, including Bestway, Blakemore, BRP & independent stores ...
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Product NewsBritvic signs new 20-year franchise bottling agreement with PepsiCo
Britvic has reached agreement with PepsiCo for a new and exclusive 20-year franchise bottling agreement in Great Britain for the production, distribution, marketing and sales of its carbonated soft drink brands - including Pepsi, 7UP and Mountain Dew.
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Product NewsMonster Energy forms partnership with Microsoft’s 2021 Halo Infinite game
Monster Energy has announced a new gaming partnership with Microsoft’s 2021 Halo Infinite game, to help retailers tap into energy drinkers’ appetite for gaming.
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Product NewsRed Bull launches on-pack promotion aiming to grow energy drink category
Red Bull has launched its latest campaign, Red Bull Air Mail, an on-pack promotion featuring on Red Bull Energy Drink 250ml 4-packs from October in the impulse channel, launching to wider grocery in November.
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Product NewsBoost back on TV with ‘biggest ever’ marketing campaign
Boost Drinks has launched a £1.2m ‘Choose Now’ marketing campaign alongside a complete brand refresh.
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Product NewsTropicana launches new ‘Lean’ range and overhauls functional juices
Chilled fruit juice brand Tropicana is launching a new range of juice drinks to offer wider choice to consumers - Tropicana Lean – containing 40% less sugar and 40% less calories.
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Focus On FeatureMonster simulator promotion launched by CCEP
Coca-Cola European Partners has unveiled a new promotion to support its Monster Energy range, giving gaming enthusiasts the chance to win a Monster-branded racing simulator.
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Boost Drinks sends out care packages to independent retailers
Boost Drinks, as a brand that sells only through the independent channel, is sending out packages to nominated independent retailers across the mainland UK and NI, in recognition of their bravery and hard work during the current pandemic.The brand has joined a list of brands and businesses that are looking ...
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Yazoo back on TV after 10 years with £2m sponsorship deal
Flavoured milk brand Yazoo is back on screens after nearly 10 years, in a £2m broadcast sponsorship deal with new spin-off series Young Sheldon.The advert features the drink in several different consumption occasions; on the go, at home and as an accompaniment to work and revision.It will air at the ...
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Drinkable yogurt brand YOP revamps design
Drinkable yogurt brand YOP has unveiled a new design across its portfolio, as well as new formats and flavours.The 500g bottle format, which currently includes Strawberry and Raspberry, will be joined by the new 180g size in four packs. The additional sizes tap into new usage occasions for the brand ...
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News
Lucozade Energy adds Citrus Chill to flavours range
Lucozade Energy is introducing Lucozade Energy Citrus Chill to its £66.8m flavours range in 380ml price-marked and standard packs.Zoe Trimble, head of marketing for Lucozade at Lucozade Ribena Suntory, said: “We know new Lucozade Energy flavours drive real excitement with consumers looking for new tastes from a brand they trust.“The ...
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Levi Roots Soft Drinks launches Tropical Punch flavour
Levi Roots Soft Drinks has announced the launch of a new flavour – Tropical Punch. Launching in April, the new variant is a pineapple and sweet mango mix. It is available in a 500ml price-marked bottle that has been developed specifically for the convenience and impulse channel. ...
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News
Pepsi Max revamps packaging for Cherry, Raspberry and Ginger flavours
Pepsi Max is introducing a packaging redesign across its Cherry, Raspberry and Ginger flavours.The new packs will appear on TV this month to drive awareness among consumers. The rebrand will also have digital and in-store support.The Pepsi recycling message will also be included on the caps of Pepsi Max Raspberry, ...
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News
CCEP adds cherry flavour to the Coca-Cola Energy line-up
Coca-Cola European Partners (CCEP) has unveiled a new cherry-flavoured variant of Coca-Cola Energy which is rolling out this month.Coca-Cola Energy and Coca-Cola Energy No Sugar now also have an extra Coca-Cola taste and the cans have an enhanced look and feel that draws greater distinction between the two variants.The can ...
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7Up adds cherry flavour to its sugar-free range
7Up is boosting its sugar-free range with the launch of a new cherry flavour, which is available now.Phil Sanders, out of home commercial director at Britvic, commented: “We have a successful history of introducing winning new flavours to a number of our brands, such as the launch of Pepsi Max ...
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Capri-Sun adds blackcurrant flavour to 330ml on-the-go pouches
Coca-Cola European Partners (CCEP) is expanding its juice drinks portfolio with the launch of Capri-Sun 330ml Blackcurrant, which will join Capri-Sun Orange 330ml and Capri-Sun Cherry 330ml on-the-go pouches. The new variant is made from real fruit juice, contains no preservatives or artificial flavouring and is Soft Drink Tax-exempt. Capri-Sun ...
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Coca-Cola European Partners expands juice drinks portfolio
Coca-Cola European Partners (CCEP) is expanding its juice drinks portfolio, with the launch of Capri-Sun 330ml Blackcurrant, which will join Capri-Sun Orange 330ml and Capri-Sun Cherry 330ml on-the-go pouches. The new variant, which is available now, is made from real fruit juice, contains no preservatives or artificial flavouring and is ...