Lucozade Alert has unveiled a new campaign to drive awareness of the brand and its new look.
The campaign aims to illustrate to consumers that Lucozade Alert is a motivating boost to help harness what’s within, so people are immediately switched on, in control and ready to go about their busy days.
It includes out-of-home adverts, digital placements across Spotify and online streaming platform Twitch, video on demand, social media, influencer marketing and in-store activations to encourage shoppers to reach for a can of Lucozade Alert.
Brought to life through digital “talking cans,” the content hopes to inspire people to take charge of their day. This is supported by creative social content rooted in the idea that Lucozade Alert is there to lift people in a witty, quick way at every opportunity.
The campaign uses a series of interactive, fast puzzles to challenge the sharpness of Lucozade Alert consumers and drive shopper engagement. This is all underpinned by influencer marketing to generate further brand awareness.
The campaign launches this month with £1.2m-worth of investment reaching 83% of adults in the UK.
Aoife McGuigan, head of Lucozade Alert at Suntory Beverage & Food GB&I, said: “Lucozade Alert has become a staple of the growing stimulation energy segment, worth £8.1million in value sales since launch (Nielsen).
“With its continued growth and the launch of our updated pack design, now is the perfect time to launch our new campaign. Talking Cans puts our brand’s witty, vibrant personality at its heart by encouraging Brits to grab a can of Lucozade Alert to help them through their busy day.
“This new campaign brings a fresh opportunity to build product awareness, increase shopper engagement, encourage trial and drive additional purchases.”
Lucozade Alert’s campaign will run through to July across all key channels.
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