Fox’s Burton’s Companies (FBC UK) has launched a new price-marked pack (PMP) of its Fox’s Fabulous Chocolatey Milk Chocolate Shortcake Rounds.
FBC UK says the new format will meet the current demand for accessible products that deliver on the taste and quality that Fox’s is known for.
The company says there is a £5m opportunity for symbol and independent impulse outlets to sell more biscuits with Fox’s, particularly with the premium proposition of the range, and this is made more accessible to shoppers with the new PMP offering.
The wider premium treat segment of sweet biscuits is worth £383m and is growing by 10.8% year on year (Nielsen/Kantar). FBC UK says shoppers are using biscuits as an opportunity to treat themselves and to lift their mood, presenting a further £13.8m growth opportunity for retailers in the biscuit category (Kantar).
Colin Taylor, trade marketing director at FBC UK, comments: “Value continues to be a key factor for shoppers and PMP formats give them reassurance and confidence that they are not being overcharged. As a result, PMPs present an ideal opportunity for retailers to take advantage of this and allows them to tap into the premium treat segment – encouraging consumers to trade up.”
